En 2025, les téléphones phares abandonneront tous les écrans incurvés

Si vous souhaitez sélectionner une technologie de téléphonie mobile qui présente le plus grand écart par rapport aux attentes, des écrans incurvés peuvent être nominés.

L'écran incurvé, apparu pour la première fois sur Samsung Note Edge, est responsable du changement de l'interface et de l'interaction des téléphones mobiles. Il a toujours fait face à deux vagues de personnes qui l'aiment et le détestent. Ceux qui l'aiment aiment sa forme élégante et agréable. l'apparence, alors que ceux qui le détestent le détestent. C'est tape-à-l'œil et superflu.

2024 est une année charnière pour les téléphones mobiles à écran incurvé. Les téléphones mobiles phares, qui sont des pionniers du secteur, utilisent de plus en plus d'écrans incurvés. Dans le cadre de cette tendance, nous pouvons même faire une prédiction audacieuse : en 2025, presque tous les téléphones mobiles phares abandonneront. l’écran incurvé et utilisez un écran droit.

Samsung, à propos de l'écran incurvé "du début à la fin"

À l'automne, il y a 10 ans, Samsung a lancé le téléphone mobile Galaxy Note Edge, et l'écran incurvé a été lancé d'une manière étonnante. fi forme à l'époque. Comparé à Samsung et Samsung début 2014, Parmi les différents téléphones « courbés » tels que le LG G Flex, le Galaxy Note Edge peut être considéré comme le début officiel des téléphones à écran incurvé.

À cette époque, sa surface latérale incurvée avait une zone d'affichage séparée et assumait des fonctions distinctes. Il pouvait même être considéré comme une variante d'un « téléphone mobile à double écran » ou d'un « mobile à grand ou petit écran ». téléphone."

Le Galaxy S6 Edge, lancé l'année suivante, a été le premier téléphone mobile doté d'un écran hyperboloïde. Comparé à l'étrange surface unique du Galaxy Note Edge, l'hyperboloïde du S6 Edge est plus harmonieux, et son esthétique et sa sensation sont encore meilleures. .

Source : Forbes

À une époque où la façade des téléphones portables était encore figée dans le style « ID borderless », le Galaxy S6 Edge, un écran hyperboloïde futuriste, a apporté un petit choc d'écran au monde.

Le langage de conception "ID Borderless" sur LeTV Mobile 1S, source : CNET

Alors, quelle est la signification d'un écran aussi spécial ?

La réponse de Samsung à cette époque était « un design ciblé » : une meilleure expérience visuelle, une meilleure prise en main et un design unique.

Cependant, le Galaxy S6 Edge a très peu de designs interactifs pour l'écran incurvé, ce qui ne peut que donner aux gens le sentiment d'un « avenir prometteur ».

De manière inattendue, au cours des dix dernières années, les écrans incurvés ont principalement joué un « rôle de style ». Samsung n'a guère apporté de fonctions interactives innovantes aux écrans incurvés, et même la fonctionnalité est devenue de plus en plus faible, s'intégrant immédiatement à la façade. dans son ensemble, cela devient un changement purement morphologique, un peu comme « des surfaces courbes pour des surfaces courbes », et n'assume plus d'affichage d'interface spécifique et de responsabilités d'interaction indépendantes.

Sur le Samsung Galaxy S24 Ultra 2024, cet écran est complètement plié et est devenu un pur écran droit.

Bien que "de courbé à droit", le Samsung Galaxy S24 Ultra a également atteint la même largeur sur les quatre côtés du cadre avant. Le cadre central en alliage de titane est également plus facile à tenir. L'apparence et la sensation ne sont pas inférieures à celles de Samsung. les meilleurs produits phares avec des écrans incurvés dans le passé.

Galaxy S24 Ultra, Source : CNET

Cela montre également que Samsung n'a plus besoin d'un écran incurvé pour obtenir "une meilleure expérience visuelle" et "une meilleure prise en main", ce qui est la raison du choix d'un écran incurvé. il en reste beaucoup.

La tendance des écrans incurvés lancée par Samsung a également été stoppée par Samsung lui-même.

Huawei et Xiaomi, de courbe à droite

Pendant longtemps, afin de se différencier d'Apple, et considérant que Samsung, le roi des écrans incurvés, est le leader d'Android, les téléphones phares Android domestiques adopteront des écrans incurvés pour démontrer des pratiques haut de gamme.

Il fut même un temps où une courbure d'écran plus grande semblait signifier un produit haut de gamme. Se plier à 90°, retirer les touches de volume et utiliser la virtualisation tactile ou d'écran est futuriste et de science-fiction.

La poursuite par Huawei des écrans incurvés est très extrême et le gameplay est très radical. Le « Ring Screen » fait ses débuts sur le Mate 30 Pro, un écran hyperboloïde incurvé à 88°, était étonnant à l'époque.

Cet écran recouvrant les bordures gauche et droite du téléphone ne laisse également aucune place aux traditionnels boutons de volume du téléphone portable. Par conséquent, si vous souhaitez régler le volume du Mate 30 Pro, vous devez double-cliquer sur l'écran latéral, ce qui bouleverse complètement vos habitudes quotidiennes d'utilisation du téléphone mobile.

Un plan aussi radical a suscité pas mal de controverses à l’époque. De plus en plus de gens pensent qu'il s'agit d'une conception « possible mais inutile ». Le bouton de volume est donc de retour sur le Mate 40 Pro, qui est placé derrière l'écran en anneau comme le bouton d'alimentation.

On the P40 Pro, Huawei has brought a "four-curve overflow screen". Not only the left and right borders have curved screens, but also the upper and lower borders have screen curves. The overall effect is like a full glass of water.

But the “four-curved surface” at that time was more like a gimmick. The curvature of the upper and lower parts of the screen was just the effect of the curvature of the frame and glass. The display There is no change on the display, it is essentially still a “hyperboloid screen”.

Huawei’s exploration of curved screens is not only an experiment in the future of human-computer interaction, but also a means of creating a high-end mobile phone image.

Especially the Mate 30 Pro. At that time, Huawei not only took the high-end flagship route in China, but also continued to expand in overseas markets. The emergence of the ring screen really made foreigners "Wow". The high appearance brought by the overflow screen to the P40 Pro has also won praise from domestic and foreign media and consumers.

The "chin" on the P40 Pro is also "curved", source: The Verge

For Xiaomi , the curved screen is a "shortcut".

Xiaomi’s first mobile phone equipped with a curved screen is Xiaomi Note 2. This is Xiaomi’s second product to launch an impact on the “high-end flagship”.

Xiaomi wants to go high-end. Not only must it stack up "machine-level" materials inside, but more importantly, it must get rid of the digital series that has long given people "not high-end" ” appearance.

Therefore, equipped with a curved screen that was basically only available on Samsung’s high-end flagships at the time, it became a shortcut for Xiaomi to hit the high end.

The stillborn Xiaomi MIX Alpha not only reflects Xiaomi’s long-cherished wish to continue to build high-end products, but also originally shouldered the mission of the Xiaomi MIX series to explore new mobile phone forms.

Official imaginary picture of Xiaomi MIX Alpha

Ten years have passed, and the curved screen has also evolved from a "high-end "Technology" has flown into the homes of ordinary people, and it is no surprise that it appears on mid-range mobile phones worth thousands of dollars.

Not only have consumers lost the novelty of curved screens, but curved screens have also failed to bring new surprises to consumers in terms of functions and interactions. Even for some consumers, curved screens have It reduces the feel a lot.

Moreover, if a mid-range mobile phone has a curved screen, it is very likely that other configurations will be reduced due to cost, which is a waste of sesame seeds.

Xiaomi and Huawei, the two leaders in domestic mobile phones, have been the first to gradually abandon curved screens on their flagship phones since last year.

Although Xiaomi retains the curved screen on its digital flagship 14 Pro/Ultra, it has been changed to a "four micro-curve" design. As for the standard version, it is directly replaced with a direct screen.

Compared with the previous "hyperbolic screen", the "four micro-curved" is actually closer to a straight screen in terms of look and feel.

小米14

And Huawei started with last year’s P60 series, to the Mate 60 series, and then to the Pura, which was launched soon The 70 series also uses a straight screen or a "four-micro-curved" design of 3D glass.

Since then, half of the Android flagships have turned to straight or slightly curved screens.

OPPO and vivo, the stability and change of the offline kings

In the past 10 years, curved screens and straight screens have been competing. OPPO and vivo are the ones who are most committed to curved screens.

OPPO Find All decisions need to take into account its huge offline channels and the large number of consumers who directly touch mobile phones.

Curved screens are more attractive offline than straight screens due to their better first-look impression and “advanced feel” in form.

Even for mid-range offline models like the Honor X40, the first selling point is the curved screen. Other configurations are lackluster, and the camera even has a pseudo-dual camera (5000W+200W).

Glory It is precisely because of the keyword "offline".

OV is also the latest among all mobile phone manufacturers to switch from Micro USB to USB Type-C. This is not due to cost reasons or laziness, but a matter of timing.

Not all users are aware of the huge interface change of USB Type-C. Once OV rashly takes the lead in switching from Micro USB to USB Type-C on a large scale, there will be a large number of users using the old Micro USB charging cable. , forcibly inserted into the USB Type-C interface to try to charge, and then damaged the interface, resulting in a large number of consumer complaints and after-sales repairs.

This is not a fictitious scene, but a real event. Even though the OV interface transition has been slow enough, there are still a lot of complaints and after-sales reports about incorrectly plugged interfaces.

Huawei, which took the lead in turning to interfaces and has strong user education capabilities, has obtained the naming rights of USB Type-C among the public for a long time: Huawei port.

The first Huawei mobile phone to switch to Type-C interface: Huawei P9, picture source: Android Authority

And in China The first LeTV mobile phone to use a USB Type-C interface once tried to compete for the USB Type-C name "LeTV Port", but failed.

Therefore, for OV, due to offline and customer group reasons, any turning operation must be done with caution. For example, switching from a curved surface to a straight screen is likely to be affected by the customer base of previous flagship aircraft. Question: Why does the flagship series use the same screen as the mid-range phone?

And the Reno series’s horizontal jump between straight screen and curved screen is hard to say that it is not a kind of AB test, and a game between user education and market feedback.

OPPO Reno 11 is equipped with a curved screen

So, you have to wait for the OV flagship phone to change from curved to straight. opportunity.

Now is the stage where the time is gradually ripe. First, Huawei has completed the "direct screen" and "micro-screen" for offline users through three flagship series: Mate 60 series, P60 and Pura 70 series. The education of "screen" is just like that of "Huawei mouth".

The "four micro-curved" screen on Pura 70 Pro, source: Unbox

The second is flexible straight screen+ The combination of equal width on all four sides + 2.5D glass is no longer inferior to the curved screen in terms of look and feel, and even many straight-screen mobile phones have a better look and feel. Offline phones no longer need to rely on the shape of the curved screen to attract people.

Third, with the popularization of OLED screen and other technologies, straight-screen mobile phones can also take into account both "thin body" and "high configuration". There is no need to use a curved screen to "appear thin".

Equal-width and narrow borders on iPhone 15 Pro

In the end, the curved screen has mixed success and failure in terms of "beauty" , gradually lost its advantage, and users gradually realized that direct screen can also be a flagship configuration, so this reincarnation started by Samsung and participated by mainstream Android manufacturers will finally come to the end of the story.

So before the arrival of 2025, we saw vivo X100s become a direct screen, and OPPO also officially announced the new Reno12 Pro mobile phone as a "super beautiful small direct screen".

vivo’s vice president of product said that the launch of vivo X100s was because he heard the call of the “straight-screen party”

Apple: Not involved in this change? In fact, I was deeply involved!

Straight screens can be as elegant and beautiful as curved screens. In my opinion, there are three key reasons: narrow borders, equal width on all four sides, and 3D glass.

Among them, narrow borders and equal width on all sides rely on the COP packaging technology used in flexible screens starting from the iPhone X.

And iPhone is also the first mobile phone manufacturer to use 2.5D and 3D panel glass.

In the iPhone 6 ten years ago, Apple curved the screen glass of the mobile phone. With its strong influence, it started the trend of changing the screen glass of the mobile phone from straight to curved.

Photo source: Android Authority

2.5D glass with good appearance and good feel, in pure straight screen and curved surface A balance has been achieved between screens, so until now, 2.5D glass is still the mainstream in the market. Apple, which once canceled 2.5D glass on the iPhone 12, also added it back in the latest iPhone 15 series.

The COP process used on iPhone X bends the flexible OLED screen to reduce the frame, which was almost unique at the time.

In an era when mobile phone screens were still in the traditional COF and COG packaging, the narrow visual effects of the four sides of the iPhone

Comparison of three screen packaging processes

To some extent, iPhone X already stood 7 years ago At the end of the line, other manufacturers have made a big circle.

So, Apple is actually deeply involved in this change in the form of mobile phone screens.

However, in the curved screen trend that has lasted for nearly 10 years, Apple has never launched a curved screen mobile phone like Samsung and Huawei, and has insisted on straight screen until now.

Compared with Android manufacturers who are now "abandoning the curve and returning to the straight", Apple, which is constantly adapting to changes, seems to have known for a long time that the curved screen is "in the wrong direction". Samsung Galaxy S6 Edge Friends in the mobile phone industry are all talking about "Samsung has released a curved mobile phone."

This is a bit like the time when iPhone X was released. Everyone was also discussing that Apple released a full-screen mobile phone.

The difference is that it is foreseeable that full-screen screens will continue to be the basic form of smartphones for a relatively long period of time, while curved screens, which are already declining, may become so in a few years. Completely extinct.

The disappearance of curved screens is the result of the vote of the market and manufacturers. It should be said to be natural elimination, but it is still regrettable that smartphones will lose another form in the future.

However, compared with the once-ephemeral "lift-type camera", "sliding full-screen" and other explorations, curved screens have been with us for ten years and represent a period of history in the development of the mobile phone industry. , and also witnessed the youth of many people.

And the amazement brought by Samsung Galaxy S6 Edge will always be remembered by people, which was the spark of technological exploration and innovation.

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