Apple's price reduction promotion in China is working! iPhone shipments surge 12% in March

News on May 9, according to foreign media statistics, iPhone shipments in China increased by about 12% in March after Apple’s official and its retailers’ promotional activities in Greater China.

This data is in sharp contrast to the 37% decline in iPhone sales in the first two months of 2024, showing that Apple's strategy to curb sales decline in the Chinese market has begun to bear fruit.

At the same time, according to the March report of the China Academy of Information and Communications Technology, the shipments of foreign brand smartphones rose to 3.75 million units year-on-year, the vast majority of which were Apple products.

However, despite the recovery in sales in March, the overall shipments of foreign mobile phone brands in the first quarter of 2024 still fell by 27%.

Apple CEO Tim Cook mentioned at the recent earnings meeting that iPhone business in mainland China has grown. Although he did not disclose more details, this statement is consistent with shipments. The growth figures are consistent.

Since 2023, Apple has been working hard to turn around its business in China. With the rise of domestic competitors such as Huawei, Apple is preparing for this important market in China. Under pressure.

Despite this, the Chinese market still accounts for 18% of Apple’s net sales. China is not only a key market for iPhone, but also a core part of Apple’s global production network, so its market performance is closely watched by global investors. .

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