Taobao Live broadcast process: 1. Register a host account; 2. Bind a Taobao store; 3. Create a live broadcast plan; 4. Prepare live broadcast equipment; 5. Start live broadcast. Things to note: 6. Real-name authentication; 7. Comply with Taobao live broadcast specifications; 8. Live broadcast around product introductions; 9. Interact with the audience during the live broadcast; 10. Optimize the review after the live broadcast.
Taobao Live Broadcasting Guide
How to start broadcasting?
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Register Taobao anchor account: Open Taobao APP, click "Seller Center" → "Operation Management" → "Live Broadcast Management" → "Anchor Account Management", fill in Related informationRegister anchor account.
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Bind Taobao store: Bind the anchor account to Taobao store for product listing and sales.
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Create a live broadcast plan: Create a live broadcast plan in advance, including live broadcast time, theme, activity content, etc.
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Prepare live broadcast equipment: Prepare the equipment required for live broadcast, such as mobile phones, fill lights, microphones, etc.
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Start live broadcast: At the scheduled start time, click the "Live Broadcast Now" button to start the live broadcast.
Note:
- Real-name authentication is required before live broadcast.
- During live broadcast, you must comply with Taobao Live Broadcast regulations to avoid violations.
- The live broadcast content should focus on product introduction, shopping sharing and other related topics.
- Interact with the audience during the live broadcast to mobilize the atmosphere.
- After the live broadcast ends, download the broadcast in time and review the live broadcast effect to optimize the subsequent live broadcast content.
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