Large MMO ported to mobile game! Why did 'Jian Wang 3 Unbounded' choose this difficult path?

As a martial arts MMO online game that has been in operation for fifteen years but still maintains strong vitality, Xishanju’s creation of "Jian Wang 3" can be said to have outlasted countless competing products and has already become a commendable game in the industry. legend.

Having said that, "Jian Wang 3" is actually not a game where "one trick can be used everywhere". The game is still the same game, but like a Ship of Theseus, it has been added countless times by Xishanju officials so that it can keep up with the mainstream level of the industry. Today, it can be described as completely reborn.

The release of the remastered version seven years ago gave the entire game a completely new look; last year the flagship version was launched, and the visual effects of this game have been improved to a higher level. Now the official is relying on "Jian Wang 3 Unbounded" comes to open up the joints and aims to bring joy and convenience to new and old players.

It is not easy to open the joints

The reason why I use the term "opening the joints" to describe "Jian Wang 3 Unbounded" is because it has certain special characteristics. This is not an independent new game based on "Jian Wang 3", but a mobile version that is fully interoperable with the client game data in terms of character data, appearance props, social relationships and other aspects.

In the understanding of many players, all the official has done is to shrink the client game and move it to the mobile phone. At best, it is a very clever approach, and at worst, it is a waste of time. .

But in fact, this is much more difficult than creating a new game.

You must know that if the official chooses to use the IP of "Jian Wang 3" to make a new game, there is no need to start from scratch. The client game has been successfully operating for fifteen years. Whether it is the ready-made model art materials, the operation method and the design of various scene copies, there are a lot of places for reference and reuse, especially for Xishan Residence. For a manufacturer whose development and operation capabilities are well-known in China, making a mobile game "Jian Wang 3" with completely independent content is not a big problem.

However, interoperability is different.

First of all, as mentioned at the beginning, the technical capabilities of "Jian Wang 3" today are not the same as those more than ten years ago. to today's mainstream standards to meet the growing audio-visual experience requirements of players, but the performance difference between PCs and mobile phones is still a gap that is difficult to bridge. Therefore, when many previous games were adapted to mobile games, their graphics were too large. Suffered severe shrinkage.

In addition to the main issue of performance differences, transplanting the huge data of "Jian Wang 3" and transplanting the more complicated operations of the PC game to the mobile phone, and ensuring that the balance between the two sides is not changed. Even tilting on one side is an extremely complicated task.

(Nowadays, there are more platforms that can play "Jian Wang 3")

Therefore, both in terms of time cost and technical cost It is said that creating a mobile game with interoperable data is much more difficult than starting a new game with the same IP.

But what is commendable is that the effect presented by "Jian Wang 3 Unbounded" this time is quite good.

In terms of visual effects, the visual effects of "Jian Wang 3 Unbounded" are not as good as those of PC games with full picture quality and special effects. But looking at the field of mobile games, it is still much better than competing products of the same type.

In terms of adapting to the mobile phone, this game not only redesigned the UI, optimized the movement and combat process, but also changed the martial arts system. . This allows players to fight and travel around the world more smoothly on their mobile phones, without feeling "comfortable" because they use their mobile phones to play Jian San.

So overall, Xishanju’s transplant this time can be described as “exquisite and stable”, and the strong technical ability displayed can’t help but be impressive. It is precisely because "Jian Wang 3 Unbounded" presents a play quality that is almost equivalent to that of a PC game that it has attracted as many as 8 million players to make reservations in just a few months! Even UZI, a professional League of Legends player, posted on Weibo asking for an activation code and wanted to participate in the second test that is currently in full swing. His ability to break through the circle and industry influence are evident.

Wake up in the world, hold on to your wealth

In fact, the reason why "Jian Wang 3 Unbounded" has been able to accumulate such high popularity this time is that we cannot say that there is no IP influence and luck involved, but Xishanju officials dared to boldly choose the strategy of interoperability , and making the game perfect on the mobile game side is undoubtedly an indispensable prerequisite for the game to break out of the industry.

To be fair, with the strong influence of the IP "Jian Wang 3", it is not a bad idea for the official to make an independent mobile game at a lower cost. After all, having a golden brand name in hand will give you confidence. Being able to attract enough players means that it also has a chance to become an instant hit.

However, the reason why Xishanju did not take this path is not because they are "not full of work" or "have too much money to burn their hands", but because of what the officials have done Decisions are made with foresight and clarity at the same time. In fact, the reason why "Jian Wang 3" has been able to operate for fifteen years and still maintain considerable vitality is closely related to this sobriety - to be more specific, the official regards old players as The most precious treasure.

It is true that making money from a new game can bring short-term benefits, but it is not good news for players who are still playing PC games. Because for many PC game players, the release of IP for mobile games means that R&D, operations, and market investment will inevitably tilt towards mobile games, and original PC game users/lost users will be more or less "left out" or even abandoned. , which runs counter to Xishanju’s purpose of not giving up any group of players.

Therefore, the purpose of "Jian Wang 3 Unbounded" is to bring convenience to old players. Nowadays, not only can everyone play games on laptops and Macbooks, but they can also pick up their mobile phones. Use the spare time to do daily teahouse activities and play simple dungeons. This will not only help everyone to maintain and practice their accounts, but also give those players who have dropped the game due to work or life pressure a chance to connect with their "son" The opportunity to reunite with my biological daughter.

(Whether it is the ultra-fast end or the mobile end, the player experience is guaranteed to be almost uncompromised)

From a long-term perspective, Xishanju General The strategy that players regard as fundamental is undoubtedly advisable, and it has indeed experienced the double test of the market and time. Compared with those manufacturers who only look at data and revenue, they can be said to be sober in the world. After all, in addition to obvious benefits, there are also word-of-mouth, reputation, IP communication, etc. that are difficult to show in data, but there is no way to show them. Compared with the wealth, when the official decides to seize this point, old players will naturally attract new players into the trap.

Therefore, although the emergence of "Jian Wang 3 Unbounded" has a sense of "going upstream", it is consistent with Xishanju's overall strategy and proves their care for veteran players. It is not just a slogan, so it can be said that this work has epoch-making significance in the field of MMO.

Conclusion

The official second test of "Jian Wang 3 Unbounded" currently underway has presented almost all the content to the players, including All 19 sects have martial arts experience, all PVP\PVE\PVX gameplays are open, all map scenes and game exteriors are open, etc., so it has the effect of "one stone stirs up a thousand waves".

Also benefiting from the multi-terminal interoperability of the game, players can now use various devices to experience the new content brought by the "Sea of ​​Fog" expansion pack, and team up with relatives and friends to challenge the new secret realm." "Leng Longfeng" or wearing the new outfit "Tianxuan Shuiyunhan" to take photos and check in, the double surprise brought by this new platform and new content is so valuable during the May Day holiday!

If the long-lasting "Jian Wang 3" is an indispensable treasure in the field of martial arts MMO, then the launch of "Jian Wang 3 Unbounded" opens up a special channel for new and old players to visit. I believe that under Xishanjuna’s strategic decision-making based on veteran players, this IP will definitely go further!

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