Global PC market ends eight-quarter decline, AI PC becomes new engine of growth

Market research organization CounterPoint released its latest report on April 23, pointing out that the global PC market in the first quarter of 2024 has finally ushered in a recovery after eight consecutive quarters of shrinkage. The report shows that global PC shipments achieved a year-on-year growth of 3% in the quarter.

#The data editor understands that the main driving force for this growth comes from the rise of emerging technology-AI PC. According to statistics, up to 45% of notebook computers sold this quarter are AI PCs with artificial intelligence functions, showing the market's enthusiastic pursuit of this new technology.

Among the performance of major brands, Lenovo continues to hold the top spot, with shipments reaching 13.7 million units this quarter, year-on-year. grew by 8%, and the market share also expanded to 23%. Followed by HP, quarterly shipments were 12 million units, a slight increase of 1% year-on-year, occupying 21% of the market share. Dell ranked third, with shipments of 9.2 million units. Although it dropped slightly by 0.4% year-on-year, its market share remained stable at 16%. Apple and Acer also showed strong growth momentum. Apple shipped 5 million units, a year-on-year increase of 2%. The growth momentum mainly came from the hot sales of its M2 series products; Acer shipped 3.7 million units, a year-on-year increase of up to 2%. 6%.

In addition, the total shipments of all other brands were 13.7 million units, also achieving a year-on-year growth of 1%. Overall, the global PC market is gradually coming out of the trough, and the rise of AI PC has injected new vitality into the market.

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