What is the difference between vertical account and matrix account? What is the account vertical field?

In self-media operations, vertical accounts and matrix accounts are two common account types. They differ based on operational strategies and objectives. Vertical account: A vertical account focuses on a specific field and the content revolves around that field. The goal is to create a professional and authoritative image and attract the target audience. Account vertical field refers to the focus scope of account content. Matrix account: Matrix account adopts a multi-account matrix operating model. Each account focuses on a different vertical field or target audience. Through collaboration and cross-promotion, it achieves the purpose of wider content coverage and greater influence. PHP editor Xinyi will provide you with a detailed analysis of the differences between vertical accounts and matrix accounts, and discuss the significance of account vertical fields to help you choose the account type that best suits your operational strategy.

1. What is the difference between vertical accounts and matrix accounts?

1. Content positioning: vertical accounts focus on a specific field, such as food, travel, fashion, etc., with high content depth and verticality; 2. Matrix accounts cover multiple fields and have a large content breadth, which can meet the needs of different users.

2. Target users: The target users of vertical accounts are relatively clear.

3. Operation strategy: The operation strategy of vertical accounts pays more attention to content quality and professionalism to build personal brand and influence. ; The operation strategy of matrix accounts pays more attention to content diversity and update frequency to attract more users' attention.

4. Revenue model: The revenue model of vertical accounts is relatively simple, mainly through content payment, advertising placement, etc.; the revenue model of matrix accounts is more diversified and can be profitable in a variety of ways.

2. What is the vertical field of the account?

The vertical field of the account refers to the content area that the account focuses on. In vertical fields, accounts need to dig deep into and share knowledge, experience, opinions, etc. in related fields to provide users with valuable, in-depth, and distinctive content. The choice of vertical field should be comprehensively considered based on personal interests, professional skills, market demand and other factors.

For example, the vertical field of a food account is food-related content, including food production, food recommendations, food store exploration, etc.; the vertical field of a travel account is travel-related content, including travel strategies and travel sharing. , travel photography, etc.

There are obvious differences between vertical accounts and matrix accounts in terms of content positioning, target users, operating strategies and revenue models. The account vertical field refers to the content field that the account focuses on, and should be selected based on personal interests and market demand. Whether you are operating a vertical account or a matrix account, you need to provide valuable and distinctive content to meet user needs and realize the value of the account. Let us explore more possibilities and create more exciting content in the field of self-media.

The above is the detailed content of What is the difference between vertical account and matrix account? What is the account vertical field?. For more information, please follow other related articles on the PHP Chinese website!