Accounting for 43%, institutions estimate that AI Phone shipments will be 550 million units in 2027: 4 times that of 2024

According to news on April 16, according to a recent report released by market research agency Counterpoint Research, it is estimated that AI Phone will account for 11% of all smartphone shipments in 2024; and by 2027, AI Phone shipments will exceed 550 million units. , accounting for 43%, 4 times that of 2024.

The agency’s definition of AI Phone: A mobile device that can leverage large-scale, pre-trained generative AI models to create original content or perform context-aware tasks. The agency considers these devices to be multimodal, capable of processing text, images, voice and other inputs to generate a variety of outputs for a smooth, seamless user experience. Research Director Tarun Pathak said:

More than 10 OEMs have launched more than 30 GenAI-enabled smartphones. AI in smartphones has been the talk of the town since the start of the year, especially after the successful launch of the Galaxy S24 series, with Samsung gaining good market share in marketing early AI use cases. We expect Samsung to lead the GenAI smartphone OEM rankings in 2024. This is the second trend over the past few years where Samsung has enjoyed a first-mover advantage, the first being the success of foldable phones. As GenAI capabilities become more widely recognized in the coming years, AI advantages will power Samsung in the mid- to high-end smartphone segment. In addition to Samsung, Apple is also expected to enter this field, which will further promote the growth of this segment. Once Apple enters the space, we expect AI to immediately become a must-have feature on all mid- to high-end smartphones starting in 2025. However, the real differentiation lies in use cases, as consumers are still evaluating the potential impact of AI on their future devices.

Looking ahead, the agency expects GenAI smartphones to reach an inflection point in 2025 as these devices penetrate a wider range of price segments, especially the $400-$599 price segment. In 2024, GenAI smartphone sales will account for more than 90% of sales beyond the $600 and $400-$599 price segments. Attached reference addressGenAI-capable Smartphone Shipments to Grow Over 4X by 2027

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