Global iPhone sales fell 4% in February: Huawei continues to suppress Apple, the Chinese market has doubled

News on April 8, analysts generally pointed out that Apple’s golden era in the Chinese market has passed, and the appeal of the iPhone has significantly declined. This trend is also reflected in its sales.

According to data from UBS, Apple iPhone sales in February fell by 4% year-on-year (a total of 17.4 million units globally, down from 18.1 million units in February 2023). The main decline was concentrated in the United States, Indian and Chinese markets.

The UBS report pointed out that China’s local smartphone brands, such as Huawei, Xiaomi, vivo and OPPO, continued to capture market share, resulting in a 16% year-on-year decline in iPhone sales in China; at the same time, Huawei’s Sales nearly doubled.

In addition, iPhone sales in the Indian market also dropped by 13% year-on-year. This is also a severe challenge faced by Apple CEO Tim Cook.

Earlier, data released by Counterpoint Research showed that in the first six weeks of this year, iPhone sales fell by 24% year-on-year. By comparison, Apple's long-time rival in China, Huawei, saw its phone sales soar 64%.

Over the past decade, China has been one of the most important iPhone markets outside the United States, accounting for approximately 20% of Apple’s global sales.

However, Apple’s dominance in the Chinese market is facing severe challenges due to slowing consumer spending and intensifying competition from local brands such as Huawei.

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