Q1 mobile phone activation volume ranking: vivo leads, Honor Huawei surpasses Apple!

News on April 7, recently, market research organization BCI released the ranking of domestic mobile phone activation volume in the first quarter of 2024. The top six are vivo (including iQOO), Honor, Huawei, Apple, OPPO (including OnePlus) ), Xiaomi (including Redmi).

Among them, vivo’s market share reached 16.9%, ranking first with 11.558 million mobile phone activations; Honor’s activation volume was 10.742 million units, occupying 15.8% of the market share, ranking second.

Huawei’s activation volume increased by 81% year-on-year to 10.584 million units, accounting for 15.5%. Following last year’s Q4, Huawei once again entered the top 5.

Apple’s activation volume dropped 20% year-on-year to 10.569 million units, slightly lower than Huawei, falling to fourth place; OPPO ranked fifth with a share of 14.7%.

Xiaomi, with 9.9 million activations, did not make it into the top five, ranking sixth with a market share of 14.5%.

However, the above ranking only counts sub-brands. Without sub-brands, the rankings are: Honor, Huawei, Apple, Xiaomi, vivo, OPPO.

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