2023 China PC monitor shipment report: TPV 26.5%, Lenovo 20.5%, HKC 10.2%, Dell 9.1%, HP 5.1%

According to news from this site on March 30, the market research organization IDC recently released the "China PC Monitor Market Quarterly Tracking Report". The report stated that the total shipment volume of China's PC monitor market in 2023 will be 26.19 million units, a slight increase of 0.2% year-on-year.

Among them, the commercial market shipments were 14.02 million units, a year-on-year decrease of 2.6%; the consumer market shipments were 12.17 million units, a year-on-year increase of 3.6%. IDC predicts that China's PC monitor shipments are expected to reach 27 million units in 2024, a year-on-year increase of 3.3%.

##Source: TPV TechnologyIDC believes that the development of China’s PC monitor market in 2023 will have the following two significant features:

First, the market is sinking deeply.

Local manufacturers used price strategies flexibly to successfully penetrate into the lower market, meet the needs of the low-end market, expand the size of their user base, and drive the growth of the display market throughout the year against the trend.

Due to the decline in the desktop market, PC manufacturers have also seen a sharp decline in monitor shipments in their bundled desktop channels.

With the advancement of technology and consumers’ increasing requirements for display performance, the simple bundled sales model has been unable to meet market demand.

Secondly, the speed of product upgrades and iterations is also accelerating.

Consumers have strong demand for high-performance and high-definition displays. In 2023, 100Hz office models and 180Hz gaming models will quickly occupy a place in the market.

At the same time, the shipments of high-definition models such as QHD and UHD have also achieved significant growth. The shipments of QHD models increased by 35.2% year-on-year, while the shipments of UHD models also increased year-on-year. 18.4%.

From the perspective of changes in the brand pattern, the pattern of the top three manufacturers in China’s PC monitor market has changed for the first time in the past ten years. The market is experiencing a process of deep sinking. Local brands rely on their deep understanding of the market and flexible marketing strategies to penetrate into fourth- and fifth-tier cities, thereby winning more market shares.

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In 2023, China’s PC monitor market sales will grow against the trend, and it is expected to grow by 3.3% year-on-year in 2024

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