BYD and NIP E-sports Cooperation Upgraded, 2024 ChinaJoy: An Excellent Holy Land for Automobile Brands to 'Break' the Dimension

On March 19, 2024, BYD officially announced a global strategic partnership with NIP, a world-renowned e-sports club. This upgrade of strategic cooperation represents the high recognition of both parties' previous cooperation results in the direction of brand rejuvenation, which will also further spread BYD's brand, products and technology to the world.

As one of the largest and most influential e-sports clubs in the world, the NIP team covers many mainstream e-sports such as League of Legends, Counter-Strike 2, Rainbow Six: Siege, EA Sports FC, and Fortnite. The project has a home court in Shenzhen, China, and offices in Stockholm, Sweden, Shanghai, and Sao Paulo, Brazil; through continued globalization, NIP e-sports club business has extended to Asia, Europe, South America and other countries and regions.

In 2023, BYD’s new energy vehicle sales exceeded 3 million units, and it continues to be the world’s new energy vehicle sales champion. Its footprint covers 400 customers in more than 70 countries and regions on six continents. Multiple cities. On February 26, 2024, BYD Seal and Dolphin were shortlisted for the top three awards of "World Car of the Year" and "World Urban Car" respectively, and entered the finals. This makes BYD the first and only Chinese car company to be shortlisted for the top three "World Car of the Year" in the history of the World Auto Awards. It also confirms that BYD's product technology strength and brand comprehensive strength have been widely recognized internationally.

BYD officially debuted at the Shanghai ChinaJoy exhibition

ChinaJoy is the most famous and influential global digital entertainment industry It is one of the most powerful events, attracting many domestic and foreign game practitioners and players to participate. In 2021, BYD took the lead on the stage of ChinaJoy, showing its determination to integrate with Generation Z.

BYD, which made its debut on the ChinaJoy stage, opened an immersive experience exhibition. The Swordsman Jianghu Pavilion was set up on the site. Two major areas, Guoman Jianghu and Guofeng Electronic Music, 3 itaches, and 7 levels of experience, made the scene more enjoyable. Audiences gain an immersive viewing experience through carefully arranged content.

BYD ChinaJoy Immersive Experience Exhibition won the support of a large number of fans as soon as it was unveiled. Through the two major IPs of national style electronic music and original comics, it has gradually integrated into the two-dimensional culture and skillfully inherited Chinese culture. At the same time, it brings the brand closer to today’s young consumers.

With the successful holding of ChinaJoy 2021, BYD has gathered the traffic popularity of the two major IPs in the Generation Z circle, and officially announced the BYD Han theme song "China-Han" and the original Chinese style comic "The World of Knife". Logged into ChinaJoy for the first time, and started a countdown online to continue to arouse public attention.

BYD takes national style electronic music and two-dimensional culture as its core to help the brand reach more Generation Z users, from online to Continuing to offline, BYD ChinaJoy immersive experience exhibition has become a dark horse on the scene. To meet the demands of Generation Z users for two-dimensional culture, the exhibition area focuses on the two major elements of Xiake Jianghu and electronic music to create a national comic Jianghu area and a national style electronic music area to activate the expression desire of young people to show their trendy attitude.

Exciting interactions such as starting a journey at the exhibition site, solving knife riddles, wearing ancient makeup, covering the seal, playing Chinese music, stepping on the floor screen, choosing a mount...etc. made BYD's marketing theme this time Form a complete closed loop and occupy the minds of Generation Z users.

ChinaJoy takes Generation Z as its core audience and comprehensively covers digital entertainment fields such as games, animation, e-sports, smart entertainment software and hardware, smart travel exhibition areas, and trendy games. A panoramic view of the development of the digital entertainment industry. The number of visitors to the 20th ChinaJoy in 2023 is as high as 338,000; the smart travel exhibition area is crowded with people, and the event is unprecedented!

2024 ChinaJoy will continue to launch the smart travel exhibition area and further expand the scale of investment promotion. The exhibition area will include: traditional automobile brands, domestic independent new energy vehicles, communication equipment manufacturers, travel platforms, APPs, websites and peripheral derivatives, etc. At present, intelligence and networking are more suitable for the development trend of the current era and the preferences of young people. Automated driving frees up hands and will be integrated into various fields such as games and e-sports, which will inevitably generate more connections and interactions. The trend of cross-border, cross-dimensional, and cross-field cooperation is bound to continue in the future. Hereby, this year's ChinaJoy perfectly integrates and joins forces with smart energy-saving cars to create a new smart travel exhibition area to create a better life in the future.

Currently, the investment promotion work for the 2024 ChinaJoy Smart Travel Exhibition Area is in full swing. Enterprises in the industry are welcome to come to discuss cooperation!

Exhibition sponsorship

Mr. Liu

Mobile phone: 13601021429

Email: rocky_liu@howellexpo.net

Mr. Liu

Mobile phone: 15901194373

Email: Jarvin_liu@howellexpo.net

Mr. Peng

Mobile phone: 18610078789

Email: pengpeng@howellexpo.net

Media Promotion

Domestic Media Promotion

Ms. Zhu:

sumi_zhu@howellexpo.net

Overseas self-media promotion

Mr. Gao:

stanleygao@howellexpo.net

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