php Editor Banana introduced: Apple’s US App Store recently announced that it supports external payments, but will still charge a handling fee of up to 27%. This news has attracted widespread attention and is of great significance to both developers and users. How the opening of external payments will affect the App Store ecosystem and whether it will promote changes in other regions are worthy of in-depth discussion.
Apple’s App Store share is one of the major sources of profits every year. It controls the lifeblood of developers through the closed App Store and charges a 30% commission, which is called the “Apple tax.”
Many developers are extremely dissatisfied with this regulation, and Musk has publicly criticized Apple many times.
Epic even took Apple to court, starting a protracted litigation journey. The two sides have been fighting for several years and still have no final outcome.
However, Epic’s actions are not completely invalid. Apple has now adjusted the rules in the US App Store and “temporarily” complied with a 2021 ruling.
The App Store US area will allow the use of external payment methods and will no longer mandate the use of Apple Pay, but a certain handling fee will still be charged. For small business plan members, the commission rate is 12%, while otherwise the commission rate is 27%.
It is worth noting that the EU has obviously stronger experience in regulating Apple than the United States. After pushing the iPhone to replace the USB-C interface, it also forced Apple to open third-party sideloading.
According to the provisions of the Digital Markets Act (DMA), Apple needs to open the App Store on March 7 this year to allow users to install applications from third parties, which can also directly bypass Apple Pay.
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