It's hard to stretch! Jay Chou endorsed the pirated version of DNF, but was severely dissed by the genuine mobile game

Recently, this DNF mobile game has been very crazy. It fired a map cannon at once, and one of them hit ten!

Judging from the content of the public account, the official stated that at least 10 products that pay tribute to the DNF gameplay are launched every year, but these "poor" imitators will die. All quite miserable.

Then the question arises, are all these DNF imitators really dead on the road to piracy? Today, let’s taste it carefully.

Earn 1.2 billion in two years! Piracy of DNF is hard to escape from prosecution

In the field of piracy of DNF, "Wrath of Arad" dares to be ranked second, but no one is ranked first.

As a phenomenon-level pirated DNF mobile game, since its official launch in April 2017, this game has been built with sincerity to restore the various gameplays of DNF in the 1960s at the pixel level, and has achieved a great success in revenue and reputation. The two have blossomed, and they have made a huge profit of 1.2 billion in the two years since the server was launched.

But not long after "The Wrath of Arad" became popular, Tencent's legal department issued a lawyer's letter warning in December 2017 for copyright infringement and unfair competition. He filed a lawsuit for this reason, requiring his research and development company Fujimu Network to stop development and remove it from the shelves, and to pay compensation of 50 million yuan.

(Fujiki Network once boasted of being China’s platinum studio)

Of course, plagiarism in gameplay and skin-changing in modeling The piracy and infringement case is a confusing one no matter where it is placed. In addition, Tencent's DNF mobile game was temporarily postponed in 2019, so the lawsuit between the two companies lasted from 2017 to 2021, until Tencent mobilized its cash capabilities and brought together most of the founders and R&D of Fujiki Network. The key players have been recruited, and the game will not be officially closed until December 1, 2021.

To be honest, just from the perspective of commercial achievements, "The Wrath of Arad" has indeed created a history.

The revenge of Tencent’s resigned employees? Crazy DNF’s “Shenling Arms”

Since there are pirated DNFs that have been incorporated by Tencent, naturally there are cases where Tencent employees take the initiative to change jobs and leave their jobs to make pirated DNFs, and “Shenling Arms” is one of them Very typical example.

According to rumors, shortly after the sudden postponement of the DNF mobile game, a group of employees who had resigned from Tencent's "Hunter" mobile game and DNF mobile game joined together to use their technical experience over the years to create this This model cannot be said to be exactly the same, but it is almost a pixel-level imitation of the pseudo-DNF mobile game.

(From the icon to the plot to the gameplay, they are almost identical)

The most outrageous thing is that this game also followed Tencent’s formula of relying 70% on publicity and 30% on quality. It almost spent no money to buy volume on the short video platform, and it took advantage of “Da Ma Monkey” and “Hundred Years”. DNF memes such as "Ten Thousand Warriors Gather" have been relatively popular for a while.

However, this game restricts players’ free transactions, and many props can only be mined but cannot be exploded. In addition, the numerical crushing in the later period is too terrifying, and it does not pose a threat to DNF mobile games at all. Tencent also turned a blind eye and allowed these resigned veterans to fend for themselves.

It’s hard to save Jay Chou’s endorsement, and the pirated DNF depends entirely on the purchase volume

Perhaps it’s because of the crazy purchase volume of “Armed Forces of the Gods” that it earned a large amount of user income The successful case of pitting gave "Glory All-Stars" courage. Before this game was launched in August 2021, it began to buy crazy amounts of money on the short video platform to attract players' reservations and attention. The craziness once overwhelmed the screen of a certain music player.

After the game was launched, "Glory All-Stars" even launched a series of big battles such as Jay Chou's endorsement, SNK linkage, Douluo Continent IP linkage, etc. It is well versed in the routines of Internet celebrities to build momentum.

However, compared with the above two pseudo-DNF mobile games, this game is difficult to draw the skin of a tiger. It does not imitate the unique feel of DNF, and it does not imitate the unique feel of DNF. The free trading system that creates DNF is the kind of poor imitator that can be popular for a while, but cannot be popular for a lifetime.

In this regard, Tencent did not send it a lawyer's letter to warn it, and just left it to fend for itself.

Is it difficult for the original team of DNF to surpass it? The popularity of "Super Fighting Dream" is gradually disappearing. I wish I could have been born a few years earlier. This is probably the most appropriate portrayal of "Super Fighting Dream" at the moment.

As a graphics game developed by NetEase Thunder Fire Studio and the original team of DNF, "Super Fighting Dream" has officially met with players as early as 2018 and started its first beta. However, due to the issue of version number, this game was not launched until 2021, almost missing the last afterglow of the popularity of PC games.

Although the game was very popular just one month after the public beta was launched, it even once broke Tencent’s record of DNF online users. However, with the emergence of a series of vicious bugs such as crashes, lags, and system incompatibilities, the number of people online for this game plummeted, and it almost went out of business.

Fortunately, the official later launched the "Nuwa Project" to fix the bugs one by one, and finally stabilized the players' hearts and minds, preventing the game from disappearing.

To be honest, whether the game was launched a few years ago or a vicious bug was discovered a few months later, "Super Fighting Dreamland" has the potential to compete with DNF. , I can only say it’s a pity.

Crystal Core, Byte’s last hero

As the last straw that crushed Byte’s game business, “Crystal Core”, which had not been popular for three months, basically announced to us that “ The end of the era of "game purchases".

To be honest, the quality of this game far exceeds "Glory All-Stars" and "Armed Gods", and is comparable to NetEase's "Super Fighting Dream". In addition, it is backed by a large number of Hiroko of a certain voice. It is not popular. It is unbearable.

But Byte’s game planners obviously made the cognitive mistake of “high game quality ≠ fun” once again. They did not prepare enough post-production for players. Due to the gameplay, "Crystal Core" can only rely on frequent updates to maintain the online rate in the later stage. It cannot be like DNF, which allows players to consciously open more maps and move bricks.

As for the results of Hao D this time, it is also obvious. The decline of "Crystal Core" in the later period is difficult to hide, which makes Byte give up the entire game business and start to do traffic with peace of mind. pool.

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