How to set the Xiaohongshu release time period? How long is the publishing time limit?

php editor Xiaoxin will answer your question about Xiaohongshu release time period setting. In Xiaohongshu, users can set the release time period according to their own needs, and can set the time period up to 7 days in advance. In addition, Xiaohongshu has certain restrictions on the frequency of content users can publish. They can publish up to 10 original notes, 5 collocation notes and 5 product notes per day. Reasonable planning of release time periods can help improve content exposure and user interaction.

1. How to set the Xiaohongshu release time period?

1. Understand user active time

First, we need to understand the active time period of Xiaohongshu users. According to big data analysis, Xiaohongshu users are more active in the time periods of 8 a.m. to 10 a.m., 12 p.m. to 1 p.m., 5 p.m. to 7 p.m., and 9 p.m. to 10 p.m. Therefore, we can choose to publish content during these times to increase exposure and reading.

2. The relationship between content quality and release time period

When setting the release time period, we need to pay attention to the relationship between content quality and time. For example, if you share content about food, travel, etc., you can choose to publish it in the morning, because people are more likely to yearn for beautiful things during this time; if you share content about skin care, makeup, etc., you can choose to publish it in the evening, because people are more likely to yearn for beautiful things. Focus more on personal care in the evening.

3. Select the release time period based on the characteristics of your own industry

Different industries have different user groups and active time periods. For example, the education industry can publish content between 9 p.m. and 10 p.m., because this time period is the rest time for students after work and classes; while the e-commerce industry can choose to publish promotions between 5 p.m. and 7 p.m. because of this The time period is the prime time for users to shop after get off work.

2. How long is the limited release time period of Xiaohongshu?

1. The persistence of the publishing time period

The setting of the publishing time period needs to be persistent and cannot be changed frequently. Frequently changing the publishing time period will prevent users from forming reading habits, thus reducing exposure and reading volume. It is generally recommended that the release time period be fixed and adjusted weekly or monthly.

2. The length of the publishing time period

The length of the publishing time period also needs attention. Generally speaking, the length of each time period can be selected from 1 to 2 hours. A publishing time period that is too long will cause users to feel tired when reading, thereby reducing the reading effect; a publishing time period that is too short may not give full play to the exposure effect.

The setting of Xiaohongshu’s publishing time period is crucial for the exposure and spread of content. We need to fully understand the user active time period, the relationship between content quality and time, and choose the appropriate release time period based on the characteristics of our own industry.

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