Why did Apple change the name of Apple ID to Apple Account?

phpXigua Apple recently announced that it would rename Apple ID to Apple Account, a move that has attracted widespread attention. Does this change represent an adjustment in Apple's service system, or is it a brand marketing strategy? Let’s explore the reasons and possible impacts of this change.

It was previously reported that Apple plans to change the name of "Apple ID" to "Apple Account (Apple Account)" this year. This news was confirmed by Bloomberg reporter Mark Gurman today: Apple will develop it at WWDC in June. iOS 18 and other important software updates will be released at the conference. At that time, the renaming plan of "Apple Account" may be officially announced, and the new system update is expected to be pushed out on a large scale in September.

The term Apple ID has been used for more than 20 years, and now it will be gradually phased out. This rebranding plan has attracted a lot of attention, and users are looking forward to experiencing the convenience and new experience brought by "Apple Account" in future software updates.

Apple has previously referred to funds added to Apple IDs as "Apple Account Balance," and Gurman also mentioned the existence of an "Apple Account" team within Apple.

Isn’t Apple ID easier to remember? Why did Apple change the name of Apple ID to Apple Account?

It’s unclear why Apple made this decision, but “Apple Account” is obviously easier to understand, or maybe it’s because “Apple Account” is more conducive to brand communication?

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