Chery Automobile's 27 Years of Innovation: From 'Small Thatched Cottage” to Global R&D Leader

This year marks the important 27th anniversary celebration of Chery Automobile. Over the past 27 years, Chery started from a humble "little thatched cottage" and worked hard with other Chinese automobile manufacturers to jointly promote China to become one of the world's largest automobile exporters. This milestone marks Chery's unremitting efforts and achievements in China's automobile industry and demonstrates the huge development potential of China's automobile manufacturing industry.

Chery’s entrepreneurial journey is full of challenges and difficulties. In 1997, in Wuhu City, Anhui Province, Yin Tongyue founded Anhui Auto Parts Co., Ltd., the predecessor of Chery Automobile. At that time, problems such as shortage of funds, lack of talents, technical bottlenecks, low market recognition, and restrictions from government policies all plagued the start-up Chery. However, with firm determination and perseverance, Yin Tongyue and his team issued a military order of "If you can't do it, jump to the Yangtze River", and finally drew the preliminary blueprint of Chery Automobile in those dilapidated factories.

According to the editor’s understanding, Chery Automobile has always regarded technological innovation as its core driving force since its establishment. The company is committed to creating the concept of "two factories", namely an automobile manufacturing factory and a technological innovation factory. The two factories support and promote each other to ensure that the products are rolled off the production line smoothly according to the established goals. At the same time, new technologies are constantly breaking through and integrated into the products, thus promoting the rapid iteration of products and improving competitiveness.

The latest released "2023 China New Car Quality Report" shows that Chery Automobile ranks first among independent brands and its results have been highly praised. Chery executives generally believe that this is the best affirmation of the company's long-standing business philosophy of quality first and customer first. This honor also further consolidates Chery Automobile's position in the market and demonstrates its unremitting efforts and persistent pursuit of automobile quality. This honor is not only recognition of the Chery team, but also affirmation of the overall development level of China's automobile manufacturing industry, laying a solid foundation for future development.

2023 marks an important turning point for Chery. The company's annual revenue exceeded the 300 billion yuan mark for the first time, a year-on-year increase of more than 50%, achieving an astonishing growth of 100 billion yuan. Car sales also reached 1.881 million units, a year-on-year increase of 52.6%, far exceeding the industry average. In addition, Chery has retained the title of No. 1 exporter of Chinese brand passenger cars for 21 consecutive years.

Chery has currently established eight R&D centers around the world, including North America, Europe and Shanghai, and has built a complete global R&D system. So far, the company has obtained more than 18,000 authorized patents, of which invention patents account for as much as 37%. These achievements have made Chery ranked 21st among the "Top 500 National Enterprises in Science and Technology Innovation". The establishment of these R&D centers and the increase in the number of patent authorizations have given Chery more advantages in the global market competition and laid a solid foundation for the company's future innovation and development.

Regarding Chery's success, Yin Tongyue once said modestly: "We don't have smart people. Along the way, we are a group of old scalpers who are serious about technology, build good cars, be sincere to users, and study hard. '." This pragmatic and innovative spirit is an important reason why Chery can continue to grow and develop.

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