WeChat announces regulations on the behavior of "official account articles to deceive clicks on mini programs and defraud advertising revenue"

According to news from this site on March 14, the WeChat Public Platform Operations Center issued an article today stating that the platform has recently discovered that some creators use incomplete or edgy titles, edgy covers, and meaningless or inappropriate titles in their articles. Complete content, and insert inductive mini program cards, pictures, and text links to guide users to jump to irrelevant or invalid pages for advertising decoy clicks.

WeChat announced that this illegal navigation behavior harms users’ reading experience, defrauds advertising revenue, and seriously disrupts the healthy ecosystem of the platform. Regarding this type of behavior, once discovered from now on, the platform will take punitive measures against public accounts including but not limited to warnings, deletions, ability bans, and account closures depending on the degree of violation.

WeChat stated that this move is to further standardize the content of public account articles and provide users with a better article reading experience.

This site has compiled some violation cases as follows:

• Use incomplete titles or incomplete content to induce users to click on mini programs to view the complete content. The main purpose is Inducing users to jump to mini programs to earn advertising traffic revenue.

## In order to attract users to click on the mini program to view it, marginal articles are often used The content or title can induce users to jump and realize advertising traffic revenue.

• Title edge

• ##Cover edge

##Insert Inducive ( pictures with unread message red dots, numbers, fake video playback buttons and other inducement icons, using blurry pictures or abusing celebrity portraits) mini program cards, pictures, text links to induce users The main purpose of reading and clicking on the mini program to view it is to induce users to jump to the mini program to earn advertising traffic revenue.

Inductive Mini Program Card

Inducive picture link

Use irrelevant article content to induce users to click on the mini program, to induce users to read and click on the mini program to view the content. The jump content is inconsistent with the article content. The main purpose is to induce users to jump to the mini program to earn advertising traffic. income.

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