Honor Magic6 new product launches many new technologies in the industry, innovation leads the high-end upgrading of the industry chain

Honor’s spring flagship new product launch conference is about to take place on March 18. At that time, the much-anticipated Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design will also be officially unveiled.

Previously, when Honor Magic6 and Honor Magic6 Pro were released in early January, they had already brought "100 million points of shock" to the industry with their innovative leading technologies in six major fields: communication, battery life, screen, glass, imaging, and AI. , and this time, with the arrival of new members of the Magic6 series family, I believe Honor will surprise the entire industry with more innovative breakthroughs. Just before this press conference, it was noticed that Xinhua News Agency released a video showing that China’s technological power, represented by Honor, is becoming a “booster” that leads China’s industrial chain to achieve continuous improvement. It will drive the industrial chain to form new global competitive advantages, continue to enhance the international influence of China's industrial chain, and accelerate the update and iteration process of the global smartphone industry. This video also exposed some information about Honor’s upcoming new products – “Honor Stacked Oasis Eye Protection Screen” and “SLR-level Super Dynamic Eagle Eye Camera”. According to the current official information Look, the surprises don't end there.

Many industry firsts worth looking forward to

On March 14, Honor officially announced that the Honor Magic 6 series of new products will bring the Honor laminated Oasis eye protection screen, the industry’s first dual-stack series OLED architecture, screen life is increased to 600%, and energy efficiency is increased by up to 40%. This was jointly developed by Honor and BOE. The teams of both parties invested their superior resources in a three-year project cycle, with hundreds of R&D personnel. Previously, Honor officially announced that Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design will be equipped with a newly upgraded SLR-level super dynamic Eagle Eye camera, bringing the world's first car-level LOFIC technology. LOFIC technology, the full name is Lateral OverFlow Integration Capacitor, its function is to allow the highlight information in the shooting scene to be better retained by the sensor, making the output film closer to reality. light and shadow scenes. Honor's industry-first image sensor based on LOFIC technology can greatly improve the image sensor's light tolerance for scenes with extremely large light ratios, achieving a SLR-level ultra-high dynamic range of 15EV, which is relatively It is more than 3 stops higher than traditional mobile phone image sensors, and the theoretical dynamic range is even equivalent to SONY's mirrorless video flagship A7S3, which is basically close to the level of the human eye. In the poster, the cave was shot from the inside out, which is a scene with an extreme light ratio. Honor can completely and clearly restore the details of the dark scene inside the cave, the high-light sky outside the cave, and the beach details, which is very natural. Photos taken by mobile phones without this technology not only make the scene inside the cave darker, but also cause large areas of the sky outside the cave to be overexposed. This set of photos allows us to see the breakthroughs that Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design may bring to the entire industry in terms of image dynamic range performance, and it also makes people look forward to the actual performance of the two. In addition to the SLR-level super dynamic Eagle Eye camera and the laminated Oasis eye protection screen, this new Honor product also brings a newly upgraded King Kong Rhino glass. King Kong Jurhino Glass is based on the second-generation nanocrystalline glass technology jointly developed by Honor and Chengdu Guangming Optoelectronics. Based on the "ten times resistance to falling" of the previous generation Honor Magic6/Pro, it adds "ten times resistance to scratches". In Honor’s official warm-up poster, there is a key on the surface of the Honor Diamond Rhino glass, which obviously means that its hardness is enough to withstand the scratches of sharp and hard objects such as the tip of the key. Such a screen Durability and reliability undoubtedly hit the pain points of consumers. In the words of Honor CEO Zhao Ming: "It is not only resistant to falling, but also wear-resistant. The wear-resistant performance is absolutely strong in the industry." As mentioned before, the Honor Magic6 series It has already broken industry bottlenecks in the fields of communications, battery life, screens, glass, imaging, AI, etc. It is not easy for these two new products to take it to the next level and bring more industry-first technological innovations. Before this, it was difficult for us to see so many real innovations and breakthroughs in a series of products. And behind this, isn't it a blessing for the entire Chinese smartphone industry chain?

Cooperate with the industrial chain and lead the high-end upgrading of the industry

Looking at the current Chinese smartphone market, it is at a critical period of great changes and decisive battles in high-end. According to IDC, in the fourth quarter of 2023, China's smartphone market shipped approximately 73.63 million units, a year-on-year increase of 1.2%, rebounding for the first time after 10 consecutive quarters of year-on-year decline. Behind this, while high-end consumers maintain their purchasing power, more mid-range users are beginning to upgrade and choose flagship products to extend the replacement cycle. For the whole of 2023, the high-end market share of more than US$600 will reach 27.4%, a year-on-year increase of 3.7 percentage points, which is very good. illustration. Behind the high-end trend, there are actually higher requirements for the technological innovation capabilities of the entire smartphone industry chain. In Zhao Ming’s view, “Insisting on innovation leadership is to make China’s industrial chain Combine it with global innovation and use it to my advantage. When we unite with domestic partners and jointly innovate with global partners, it is a win-win and multi-win situation."It is not easy to achieve this. First of all, you must have strong enough technical strength. At this point, Honor has always been willing to invest the maximum amount of resources in research and development. Honor CEO Zhao Ming previously said in an interview: "Before 2022, we will invest 10% of our revenue in product and technology research and development, and by 2023, this proportion will reach 11%." At the same time, in this interview with Xinhua News Agency, Zhao Ming also revealed that Honor has invested 1 billion yuan in exploration in the field of screen eye protection alone in recent years. Not only that, R&D personnel account for more than 60% of Honor’s 13,000 employees. The number of patent applications worldwide exceeds 17,000, and more than 300 new patent applications are filed every month. At the same time, they are also in Beijing, Xi’an, Shenzhen, and Nanjing. 7 R&D bases and more than 100 innovation laboratories have been established in , Shanghai, Tokyo and Paris. Deep investment in research and development is the reason why Honor can overcome technical problems one after another and bring the most breakthrough functions to consumers. Take this LOFIC sensor technology as an example. In fact, it is not a simple matter to bring this car-grade sensor technology to mobile phones. How to implant high-density capacitors into small pixels suitable for mobile phones, and the back-end requirements for LOFIC How to process and use the ultra-high dynamic range information brought by technology are very difficult issues. Behind this, it cannot be achieved without profound technical accumulation and investment. At the same time, we can also see that almost all of these innovations are the result of joint research and in-depth cooperation between Honor and industry chain partners, and Honor does not blindly protect or seal the innovation results, such as screens, glass, Leading technologies such as satellite communications are open to the industry, benefiting the industry and more consumers. Honor has always focused on the real pain points and problems of consumers. These innovations themselves have the significance of guiding the direction of the industry. "A flower blooming alone is not spring, but a garden full of colorful flowers." Only other brands have also Only by following up and creating a situation where a hundred flowers bloom, can consumers truly benefit from the advancement of technology. This is not only due to the needs of industry development, but also due to Honor's selfless philosophy. At the same time, Honor has always believed that open innovation is the inevitable way out for high-end products. They believe that only by embracing globalization can China's industrial chain capabilities resonate with global innovation and challenge Apple's dominance in the high-end field. Therefore, we see that Honor has been insisting on empowering the industrial chain, using leading technology to promote the upgrading of the industrial chain, and opening up a broader market space. This is also the key to the high-quality development of China’s science and technology. Of course, in an environment where most brands are trying to build barriers to competition, "opening up" is destined to be a "correct and difficult" path, but Honor knows that only when China's technology industry as a whole is "turbulent" can it There are magnificent scenes of "Thousand Sails Race" of different brands.

Conclusion

From the previous six leading technological innovations of communication, battery life, screen, glass, imaging, and AI, to the many new technologies debuted in the industry this time, I believe that the Honor Magic6 series is enough to become the leading technology of Honor and even the entire industry. A shining pearl in the history of domestic mobile phone development. And the light of this pearl affects not only itself, but also the way forward for the development and innovation of the entire domestic smartphone industry chain. Just at the beginning of the year, IDC data showed that Honor ranked first in Android in the domestic mobile phone market shipment rankings in the fourth quarter of 2023 and the whole year of 2023. I believe that in the future, they will continue to play the role of leader and chain owner in the current smartphone industry chain and continue to lead industry innovation. The new Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design will be an excellent witness. For these two brand-new products, what we know so far is just the tip of the iceberg. I believe that there will be more surprising innovations released at the press conference, and let us look forward to another bloom of the Honor Magic6 series.

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