2023 fourth quarter global mobile phone shipments report: Apple takes the top spot, Xiaomi ranks third, and Huawei achieves triple-digit growth!

According to a recent report released by market research firm Counterpoint Research, global smartphone shipments reached 323.2 million units in the fourth quarter of 2023, a year-on-year increase of 7% and a month-on-month increase of 8%. This data reflects the continued growth momentum of the smartphone market and brings positive signals to the entire industry.

According to report data, Apple grew by 2% year-on-year in the fourth quarter of 2023, with shipments reaching 23%, surpassing Samsung to become the world's largest mobile phone shipments. At the same time, Samsung fell 9% year-on-year, losing market share to Apple in the high-end market, Chinese OEMs such as Xiaomi in the mid-range market, and Transsion in the entry-level market. Despite this, Samsung still retains its position as the world's top smartphone manufacturer in 2023 on an annual basis.

In terms of regional performance, the Middle East and Africa saw the highest annual growth in mobile phone shipments, while Europe saw the largest decline. In the Asian mobile phone market, Apple mobile phone shipments accounted for 18%, Xiaomi accounted for 14%, vivo accounted for 14%, OPPO accounted for 13%, Samsung accounted for 10%, and Huawei accounted for 7%.

Among the top five smartphone brands, Xiaomi grew the fastest in the fourth quarter of 2023, perhaps thanks to the best-selling digital series, with a year-on-year growth of 23%. Reached 40.7 million units. Honor achieved a healthy double-digit year-on-year growth of 27%, while Huawei achieved triple-digit leapfrog growth with its Mate 60 and other series of mobile phones released last year, making it the only OEM among the top ten to achieve this.

Editor’s comment: The best-selling Xiaomi 14 series in the fourth quarter of last year and the strong return of Huawei have allowed us to see consumers’ preference and pursuit of smartphones from the side. At present, domestic There is still a big gap between mobile phone manufacturers and Apple and Samsung in the international market. They hope to speed up their overseas market deployment in the future and bring more mobile phone products that meet consumer needs.

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