Volvo launches new naming rules and Performance software package to accelerate electrification process

News on February 21st, Volvo Cars recently announced that in order to better support its ambitious goal of achieving full electrification by 2030, it will simplify the naming of its electric vehicles. According to the new naming rules, it was originally called XC40 Recharge and C40 Recharge's electric models will be renamed EX40 and EC40 respectively. This naming method is consistent with the newly launched electric vehicles such as EX30, EX90 and EM90, making it easier for consumers to remember and distinguish them.

In addition to changing the model name, Volvo also launched a new Performance package for the dual-motor versions of the EX40 and EC40. This software package can not only provide new cars with more powerful power performance, but can also be used as an upgrade package for some models that have been sold. By installing the new Performance software package, the vehicle's power output will be increased by 25 kilowatts, and combined with unique pedal mapping technology, a more rapid acceleration experience can be achieved. When switching to the new "Performance" driving mode, the vehicle's power output can reach an astonishing 325 kilowatts. For new models, consumers can choose to install the software package when buying a car; for old models that have been sold, car owners can directly purchase and download it to the car system to rejuvenate their cars.

According to the editor’s understanding, Volvo has also launched special black versions of the new EX40, EC40 and XC40. These special edition models use a unique black paint on the exterior, with black badges and 20-inch alloy wheels, showing a mysterious and noble temperament. On the interior, these models also offer the option of black fabric or artificial leather upholstery, complementing the black theme of the exterior.

Since entering 2023, Volvo’s sales have continued to maintain growth momentum. In January this year, Volvo achieved sales growth for the 17th consecutive month, with electric models becoming the main growth driver. According to statistics, electric models accounted for 16% of Volvo's total sales last year. As new electric models such as the EX30 continue to be launched to fill gaps in market segments, Volvo expects sales to continue to maintain strong growth momentum in 2024. In addition, Volvo also plans to launch its first three-row electric SUV this year Heavyweight models such as the EX90 and the first luxury electric MPV EM90 have further enriched its product line of electric models.

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