Apple will introduce RCS standard in iMessage to adapt to the Chinese market

According to news on February 21, the European Union recently confirmed after a review that Apple and Microsoft have not been designated as "gatekeepers" in the "Digital Market Act" (DMA), which involves Apple's iMessage and Microsoft's Bing search engine, Edge browser and Microsoft Advertising and other businesses. Although this decision has an impact on the business layout of the two technology giants in Europe, it does not change their strategic direction in the global market.

Although Apple has been facing regulatory pressure in China, they recently made a high-profile decision. According to the latest news, Apple plans to introduce the Rich Communication Services (RCS) standard for its iMessage messaging app later this year. This change is not just to comply with the requirements of the EU DMA legislation, but also an adjustment made by Apple to adapt to the Chinese market environment.

Although Apple prefers to maintain existing communication protocols internally and is unwilling to support new non-end-to-end encryption protocols or operator control protocols, in the face of the reality of the Chinese market, in order to continue to operate in the To sell products on the market, Apple has to accept the fact that it adopts the RCS standard. This adjustment shows Apple's flexibility and pragmatism in its global market strategy.

At the same time, the "Notice on Strengthening Terminal Network Collaboration to Support the Scale Development of 5G Messages" (Draft for Comment) issued by China's Ministry of Industry and Information Technology in July last year also showed its emphasis on the development of 5G messages. As a rich media information service based on mobile communication networks, 5G messaging’s innovative development and large-scale application are of great significance to promoting the high-quality development of the digital economy. Apple’s upgrade of iMessage will undoubtedly further promote the popularity and application of 5G messaging around the world.

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