The game industry has entered a new stage, and Xishanju supports its development with original high-quality games.

30 years ago, the first domestic game journal "Electronic Game Software" was published, sounding the first clarion call for the Chinese game industry. In 2024, after experiencing a development process from scratch and from weak to strong, China's game industry will officially enter its 30th year, shifting from the pursuit of high-speed growth to a new stage of high-quality development.

According to the "2023 China Game Industry Report", the actual sales revenue of the domestic game market in 2023 will increase by 13.95% year-on-year, breaking through the 300 billion yuan mark for the first time; the number of users will increase by 0.61% year-on-year to 668 million people, reaching a record high new highs.

When the game industry enters a new stage of stock competition, how game companies can achieve steady development while creating new growth poles and releasing new momentum for digital games has become an urgent issue that major game companies need to think about.

Looking back at the 30 years of turmoil in China’s game industry, we continue to explore and move forward. As one of the long-established game manufacturers in China, Xishanju has maintained integrity and innovation during its 28 years of development. It originated from the Swordsman Love IP, insists on self-developed games, and creates high-quality IP. The 2023 annual summary video released by Xishanju today shows that "seeking change" and "seeking innovation" have become the main tone of its 23-year development.

Insist on self-research and create original high-quality IP

In December 2023, the National Press and Publication Administration released 105 newly approved domestic game version numbers. This is the first breakthrough in the number of game version approvals in my country. Hundreds of games, covering a wider range of game categories and companies. This move not only means the competent authorities' strong support and cultivation of the game industry, but also shows that our country's game companies are promoting high-quality, sustainable and innovative development of the entire industry with high-quality games.

Among the more than 100 versions issued this time, the business simulation stand-alone game "Eastern: Plainfield Solitary" produced by Xishanju is on the list. This is the first time that Chinese game companies have focused on the direction of game research and development. Exploration also means that if you want to break through the fierce competition in the game industry, the best solution is to continue to develop original and high-quality games.

In October 2023, Xishanju's "Jian Wang 3 Unbounded" received a version number. It is committed to realizing the interoperability of games on all platforms, and using high-quality works to declare the confidence and determination of established game companies: to make products with the longest life cycle and influence The most powerful martial arts game IP. Facing the rapid growth and iteration of my country's game market, Xishanju chose to "adapt to changes".

Based on the iterative improvement of technical capabilities, while Xishanju has been deeply involved in the martial arts category for a long time, it has also gradually turned its attention to the two-dimensional track that is more in line with the cultural identity of young people. Sci-fi tracks and more. In July 2023, the two-dimensional light science fiction 3D third-person shooting game "Dust White Forbidden Zone" was launched; in December, Xishanju announced the near-future science fiction mecha battle game "Unlimited Machine", which not only devoted its attention to future science fiction and mechanical aesthetics In pursuit of excellence, we will base our development strategy on the global stage and innovate to expand game categories.

The behind this series of new games comes from years of R&D technology and practical experience. Game engine technology is the cornerstone of game production. As one of the earliest game manufacturers in China, Xishanju is one of the few companies in China that has built a completely independently developed 3D engine from scratch. It uses technology to empower it to create domestic original high-quality games and play a role as a benchmark for leading companies.

Cultural empowerment, expanding the boundaries of games

As a digital carrier in the new era, games carry far more meaning than entertainment. With the prosperity and development of the game industry, more and more companies are beginning to focus on the "game" field, relying on digital technology to deeply empower diverse fields such as culture, public welfare, and education, constantly expanding the ecological boundaries of the game industry, and helping the economy and society sustainable development.

In terms of humanistic value, the natural cultural attributes of games have become a key driving force for the development of the industry. It has also become an industry consensus to use games to inherit and promote China’s excellent traditional culture. Many of them have successfully explored A game company that inherits culture and innovates.

In 2023, Xishanju will use the flagship product "Jianwang 3" as a source of inspiration to launch a new Sichuan opera adaptation "Jushan Guanchuan", which will demonstrate various aspects such as Ba Zi Kung Fu, Shui Xiu Kung, and Sheathing Two Swords. While using pure Sichuan Opera techniques, it organically integrates Sichuan Opera classic characters with elements of "Jian Wang 3", giving traditional culture a modern expression and allowing intangible cultural heritage to enter the lives of young people in a younger and more diversified way.

#In a healthy and sustainable game industry ecosystem, users are not only consumers, but also producers and creators. In order to continue to burst out vitality and competitiveness in the ups and downs of the game market, it is the proper meaning of a game company to be user-oriented and live and prosper with users. This is also the key to Xishanju's long-term operation for 28 years.

In the past few years, Xishanju has worked together with employees and players to carry out public welfare activities covering cultural inheritance, environmental protection, social and people's livelihood and other fields. , or the "Journey to the West Season" summer camp and the "XI Hope Star" student aid charity focusing on the healthy development of minors, Xishanju has always been on the road of conveying goodwill through games, driving employees and players to work together to do good, and contribute to the industry Provides a good demonstration of "game" mode.

Looking back at the 30 years of turmoil in China’s game industry, brilliance and challenges coexist. In the wave of competition, only creating original high-quality games can The way to long-term survival.

As one of the earliest game manufacturers in China, Xishanju has been operating for 28 years and has witnessed the development process of China’s game industry from scratch, from weak to strong, and continues to create original high-quality games to boost the game industry. sustainable development.

In the future, inspired and driven by the general trend of the industry, Xishanju will continue to develop high-quality games, enrich cultural supply with high-quality content, promote technological innovation, empower economic development and cultural overseas, and join hands with industry colleagues Advance together, explore the boundaries of games, release the positive social value of digital games, actively assume corporate responsibilities and missions, and jointly promote social development.

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