Apple's China revenue plummets: iPhone is really hard to sell, Huawei OV, Xiaomi and others counterattack

News on February 2nd, today Apple announced its financial report. It looks very good, but when it comes to the Greater China market, it is really declining seriously.

Apple’s financial report for the first fiscal quarter of fiscal year 2024 showed that revenue was US$119.6 billion (average daily net profit of approximately 2.65 billion yuan), a year-on-year increase of 2%; diluted earnings per share was US$2.18, year-on-year. An increase of 16%.

Apple’s revenue from iPhone in the first fiscal quarter was US$69.702 billion, an increase compared with US$65.775 billion in the same period last year.

Revenue from Mac was US$7.780 billion, a slight increase compared with US$7.735 billion in the same period last year.

Revenue from iPad was US$7.023 billion, a significant decrease compared with US$9.396 billion in the same period last year.

Revenue from wearable devices, home products and accessories was US$11.953 billion, a decrease from US$13.482 billion in the same period last year.

Revenue from services was US$23.117 billion, an increase compared with US$20.766 billion in the same period last year.

If the above performance is divided by region: Apple's revenue in the Americas, Europe, Japan and other Asia-Pacific regions all increased, but only in Greater China, revenue declined, with the latter's revenue being US$20.819 billion. , a decrease of 13% compared with US$23.905 billion in the same period last year.

Although Apple did not explain in detail why the decline occurred, the main reasons were the frequent price cuts of iPhone 15 and Huawei’s continued counterattack in the high-end market, with the Mate 60 series selling well. The sales of its own iPhone in the Chinese market were lower than expected.

In fact, before this, many investment banks predicted that Apple’s sales in the Chinese market would decline this year, and iPhone sales would decline by at least 15%.

The above is the detailed content of Apple's China revenue plummets: iPhone is really hard to sell, Huawei OV, Xiaomi and others counterattack. For more information, please follow other related articles on the PHP Chinese website!