Impacted by Huawei and Xiaomi! Ming-Chi Kuo says Apple shipments will drop sharply by about 15% in 2024: Chinese market plummets

According to news on January 31, Tianfeng International analyst Ming-Chi Kuo released the latest research report saying that Apple has lowered its 2024 iPhone shipment forecast for key upstream semiconductor components to approximately 200 million units, a year-on-year decline of 15%.

He believes that among the world's major mobile phone brands, Apple may be the one with the largest decline in 2024, especially as shipments in the Chinese market continue to decline.

Guo Mingxi mentioned that Apple’s weekly shipments in China have dropped by 30-40% year-on-year in recent weeks, and this trend will continue. The main The reason is Huawei's return, including the huge impact of folding screens.

In addition, Xiaomi has also captured part of the high-end market share of the original iPhone by relying on the reputation of its Mi 14 series and other models.

Looking at the number of new phone activations in the Chinese smartphone market in December, Xiaomi surpassed Apple and topped the list in China with a market share of 16.5%, while Apple ranked first with 15.9%. Ranked second, down 17.7% year-on-year.

Huawei’s sales increased by 59.2% year-on-year, becoming the biggest dark horse in the Chinese mobile phone market.

The iPhone has been attacked by two popular domestic products, Xiaomi 14 series and Huawei Mate60 series. Judging from the current iPhone 16 series revelations, Apple still has not come up with a trump card that can turn the tide of the battle.

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