Geely Auto reveals the cross-border field: Photos of Geely AIR real car are exposed for the first time, the aviation giant enters a new chapter in automobile manufacturing

At the beginning of 2024, a new competitor will appear in the automobile market. Geely Auto, a brand with a strong background in the aviation industry, today officially released real photos of their first model - Geexiang AIR, showing their determination to enter the automotive industry.

As can be observed from the actual car photos, the design positioning of Geely AIR incorporates crossover vehicle elements. The body lines are smooth with almost no straight lines, showing a sense of modernity and sportiness. The closed front face design, unique headlight shape and LED daytime running lights bring sharp visual effects. Hidden door handles on the side of the body and rearview cameras on the fenders add to the sense of technology, indicating that this car may be equipped with advanced assisted driving functions.

According to the editor’s understanding, Geely AIR is a new intelligent electric platform with independent intellectual property rights based on Geely Auto’s full-stack self-development. Made. It is designed in strict accordance with the China-EU double five-star safety standards and aims to provide intelligent terminal travel solutions for the global market. Geely Auto announced the "Geexiang Travel" strategy in November 2023 and officially launched the smart travel technology brand "Geexiang Auto", making it the first brand to transform from an aviation giant into car manufacturing.

Geely Automobile’s parent company is Juneyao Group, and they are full of confidence in the car manufacturing business. Wang Junjin, chairman of Juneyao Group, said that Geely Auto is not just a fun project, but an important part of their long-term and constantly iterative travel strategy. Geely Auto's qualifications come from Yundu Automobile, which obtained a new energy vehicle production license in 2017. In June 2022, Juneyao Group successfully took over Yundu Automobile and became its largest shareholder, laying a solid foundation for the birth of Geely Automobile.

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