Canalys reveals Samsung's AI-powered future blueprint: Galaxy S24 launch

According to the latest report released by technology market analysis agency Canalys, with the release of Samsung’s new Galaxy S24 smartphone, Samsung’s vision for the future has become clear: Generative Artificial Intelligence (GenAI) has become its long-term product An integral element of strategy, especially in the premium and flagship markets.

Samsung’s high-end and flagship models are now equipped with advanced AI features, marking a major shift in which the tech giant is doing things in new ways Innovate and achieve market differentiation.

Time to market and global scale: Making the Galaxy S series stand out

As mid-range devices increasingly move closer to flagship specs, Samsung realizes that on-device AI capabilities are crucial in enabling Galaxy The importance of S series product differentiation.

In 2024, it is a strategic event that Google Cloud’s Gemini AI model will be pre-installed in the Galaxy S24, giving it a head start in front of other Android competitors and gaining a time-to-market advantage. This move is critical for it to remain globally competitive

Using Google’s AI infrastructure, including Imagen 2, Gemini Pro, and Nano LLM, Android developers can quickly deploy creative hybrid AI capabilities and enable Global users benefit. In addition, Samsung products seamlessly integrate with various Google applications (such as Android Auto and possibly Google Maps in the future), highlighting the mutually beneficial and symbiotic relationship between Samsung and the Google ecosystem.

Long-term differentiation: a double-edged sword

However, Samsung’s reliance on Google’s AI infrastructure is a double-edged sword. The reason is that while such partnerships can pay off in the short term, there is an inherent risk that the product will become increasingly commonplace. As other Android vendors gain similar access, Samsung may find its software has less of an advantage in differentiating itself.

In addition, the financial impact of using Google Cloud’s AI services is also approaching. According to information disclosed on Samsung’s official website, Samsung’s current plan is to provide Galaxy AI functions for free on supported devices by the end of 2025, but it still does not rule out considering charging for third-party AI functions in the future.

Impact on future AI phones

Canalys predicts that by 2024, 5% of smartphone shipments will be AI phones, and by 2027, this proportion will rise to 45% %. As the smartphone industry looks for new growth opportunities, various manufacturers will introduce generative AI as a priority strategy and are committed to personalized and experience-oriented innovation.

It is worth noting that Chinese manufacturers are not lagging behind: in the past few months, they have released AI-related products and operating systems, and still have plans to release new products in the first half of 2024 to Promote the development of AI strategy.

The launch of Samsung Galaxy S24 is a critical moment for Google. If the cooperation is successful, it will expand Google's influence to other Android manufacturers, potentially making it a leading AI solution provider.

With the rapid development of the field of AI mobile phones, Samsung's Galaxy S24 may not only mean the release of a new product, but more importantly, it may herald the arrival of a new era of consumer devices. In this era, AI is the cornerstone of innovation and user experience.

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