The relevant person in charge of Douyin denies contact with Alibaba Entertainment about taking over

According to news on January 15, there are rumors that Douyin is considering acquiring Ele.me and is negotiating to take over Alibaba’s large entertainment division. However, both Ele.me and Douyin have refuted these acquisition rumors. According to The Paper, the relevant person in charge of Douyin said that the rumors of taking over Alibaba Entertainment are not true.

According to the attention of this site, as early as December 20, 2023, there were rumors that Alibaba would sell Ele.me to Douyin. At that time, Ele.me responded by saying that "the news is untrue." Currently, rumors about Douyin planning to acquire Ele.me have resurfaced.

Douyin and Ele.me have worked closely together over the past two years. In August 2022, the two parties announced a cooperation and piloted the "Ele.me Douyin Mini Program" in Nanjing. This strategic cooperation connects users and merchants for both parties and expands more marketing channels.

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