The most popular mobile phone in China last year was iPhone, with an average selling price of more than 7,000 yuan, followed by Huayao OV Mi.

News on January 13, according to data from the research organization BCI, a total of 270 million smartphones were sold in China last year, and Apple became the best-selling mobile phone.

The top six domestic market shares in 2023 are Apple, vivo, OPPO, Honor, Xiaomi and Huawei, accounting for a total of 91.5%.

Comparing the rankings in 2022, the biggest change is that Apple, with an average selling price of over 7,000 yuan, has surpassed vivo. This directly shows that the iPhone is still very popular in the Chinese market.

According to mobile phone brand e-commerce sales provided by research company Sandalwood, the mobile phone brands that sold the most on JD.com and Tmall last year were Apple, Xiaomi, OPPO, Honor, and Huawei. and vivo. Overall sales increased slightly by 0.3% compared with 2022.

However, the survey also found that with the sudden launch of the Mate 60 series in the second half of the year, players in the mobile phone market began to have a new understanding of Huawei, and this phone also quickly improved Huawei's Overall share of mobile phones.

Now with Huawei's strong return, other domestic manufacturers are also at risk of being cannibalized in their original basics, and Apple may suffer a greater impact, especially their share in the high-end market.

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