NIO head of mobile phone Yin Shuijun announced his resignation, and hardware head Bai Jian also served as

36 Krypton learned that an internal email from NIO on the evening of January 5th showed that Yin Shuijun, the head of mobile phones, will resign, and the mobile phone-related business will be concurrently taken over by Bai Jian, the head of NIO hardware.

During his two years at NIO, Yin Shuijun was mainly responsible for the launch of the mobile phone business. Earlier, Yin Shuijun served as the president of Meitu Mobile.

Nio’s use of mobile phones has frequently caused controversy in the industry. In the fiercely competitive environment of the automobile industry, mobile phone manufacturing by automobile companies is easily considered to be insufficiently focused.

But NIO CEO Li Bin has responded to the outside world many times: NIO is not not making money by building cars but using mobile phones to make money, but NIO users need a mobile phone that can seamlessly connect with NIO cars.

Especially in the context of Huawei, Xiaomi and other mobile phone companies crossing borders to build cars, and Geely acquiring Meizu, the ecological interconnection of smart cockpits and mobile phones has also become a major trend in the industry. "When Huawei, Xiaomi, and even Apple, all these mobile phone giants, sell more and more of their cars, everyone will know the meaning of it (making mobile phones)," Li Bin said.

In NIO’s previous plan, the mobile phone business planned to invest 1 billion yuan per year. At the same time, NIO Phone can also be adapted to the sub-brand Alpine model.

Facing external pressure, starting in 2022, Weilai has successively poached R&D personnel from OPPO, Meitu, Huawei and other companies to form a mobile phone business team of more than 1,000 people. On September 21, 2023, Weilai officially launched the NIO Phone. The three models are priced at 6,499 yuan, 6,899 yuan, and 7,499 yuan respectively.

Li Bin said that it will take three years to decide whether making a mobile phone is right or wrong. "At least the design and user experience of this mobile phone have reached the goal when we first established the project. But the input and output of the project itself does take three years, which is not entirely of financial significance."

But after the company encountered a business crisis and Li Bin diluted his equity and sought more than 20 billion yuan in financing from the Middle East, Weilai had to reorganize its business focus.

In November 2023, NIO CEO Li Bin stated in a letter to all employees that the next two years will be the most intense stage of reform and competition in the automotive industry. The external environment is full of huge uncertainties. If you want to win the opportunity to participate in the finals, Qualifications must "further improve execution efficiency and ensure sufficient resource investment in key businesses."

Several of the most important measures are: ensuring long-term investment in core and key technologies; merging overlapping departments and positions; postponing and reducing investment in projects that cannot improve the company's financial performance within three years. According to the above plan, Weilai will reduce its positions by about 10%.

A NIO insider told 36Kr that the mobile phone and battery self-research team is the key business of this adjustment.

It is worth noting that streamlining the team does not mean stopping the business. Industry insiders told 36Kr that Weilai will make at least three generations of mobile phone products.

Nio’s mobile phone business is still operating normally. On December 23, 2023, Yin Shuijun also announced on Weibo that he would push version 1.2.0 of the mobile phone system Sky UI, adding new Nomi Mate images, NIOday dynamic wallpapers and other content, and upgrading remote control air conditioners with quick cooling and heating, and one-click snow removal functions. . NIO's self-developed 46105 large cylindrical battery will also be mass-produced and delivered on NIO's flagship sedan NIO ET9 in early 2025.

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