FAW Audi Shanghai implements vehicle-electricity separation solution, Q4 e-tron's cost-effectiveness stands out

According to news on January 11, FAW Audi recently launched an eye-catching car purchase plan in Shanghai, which is aimed at its electric model Audi Q4. e-tron adopts a sales model that separates vehicle and electricity. It is reported that in this mode, the Audi Q4 e-tron 40 e-tron The unpowered body of the Enactus version is priced at 136,000 yuan, and the monthly battery rental is 1,158 yuan; the unpowered body of the Chuangjing version of the same series is priced at 156,000 yuan, and the monthly battery rental remains unchanged.

Compared with the traditional vehicle purchase method, this solution shows a significant price advantage. Take Audi Q4 For example, the e-tron entry-level version has a guide price of 289,900 yuan. If purchased through the vehicle-electricity separation mode, users can enjoy a price difference of more than 150,000 yuan. If calculated based on the monthly battery rental of 1,158 yuan, the battery cost for one year is 13,896 yuan, which means that users need to continuously lease the battery for about eight years before the total cost of vehicle purchase and battery rental is close to the current market terminal price.

According to the editor’s understanding, although this car purchase plan is attractive in terms of price, FAW Audi’s electric vehicle sales performance is not satisfactory. Data shows that since September last year, Audi Q4 Sales of e-tron continue to decline, with sales in November falling to 1,910 units, a drop of 26% compared with the peak sales in June last year. This sales situation has undoubtedly put some pressure on FAW Audi's layout in the electric vehicle market. Whether it can reverse the sales decline through innovative sales models such as vehicle-electricity separation in the future remains to be seen by the market.

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