Volkswagen's new pure electric brand Scout debuts this summer, a hard-core SUV and pickup truck

According to news on January 4, Volkswagen announced that the new pure electric brand Scout will be officially launched this summer. According to foreign media motor1, this news was revealed in Volkswagen’s latest trailer.

#Scout brand has been attracting attention since the trailer was released. Previously, the brand has announced that the first batch of models will include a hard-core SUV and a pickup truck, with plans to start mass production at the end of 2026. Volkswagen also revealed earlier last year that the price of this hard-core SUV is expected to be about US$40,000, equivalent to about 286,000 yuan. The news attracted widespread attention.

It is understood that as the new brand approaches, Volkswagen’s actions have become more frequent. To fuel the Scout brand's electric vehicle resurgence in Europe, Volkswagen has decided to partner with other automakers. To support this plan, Volkswagen has invested up to 450 million euros in the research and development of two new cars. Currently, the Magna Steyr factory in Graz, Austria, has begun research and development of new vehicles. This move shows Volkswagen's emphasis on the electric vehicle market and provides consumers with more environmentally friendly and efficient travel options.

It can be clearly seen from the official trailer that the design lines of Scout’s new model Tough and angular, it exudes a strong off-road atmosphere. The high ground clearance further proves that the car will have excellent off-road capabilities.

Some analysts believe that Scout’s SUV model may compete with Hummer EV and Rivian in the North American market. Strong rivals such as R1S/R1T compete. These competitors are all important players in the field of electric vehicles, and their launch will further stimulate market competition. For Volkswagen, releasing new brands and launching new models will help improve its layout in the global electric vehicle market and enhance its competitiveness.

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