Chery Automobile is actively deploying in the UK, planning to build a factory within ten years and challenge the Korean car market

According to reports, Chery Automobile plans to build a car factory in the UK within the next decade. The news came from a company executive who revealed in a recent interview with the Financial Times. Chery Automobile is actively exploring the British market and hopes to further expand its business scope by building a factory there.

According to the editor’s understanding, Victor, the head of Chery UK Company Zhang said the company's goal is to compete with Korean cars (Hyundai and Kia), which account for nearly one-tenth of the local market share. To this end, Chery plans to launch a variety of fuel vehicles, hybrid vehicles and electric vehicles into the British market this spring, including sub-brands such as Omenda and JAECOO. These models will enrich Chery's product line in the UK and meet the needs of different consumers.

Victor Zhang also pointed out that the demand for cars in the British market is considerable and is expected to reach 2 million vehicles. Therefore, the factory Chery plans to build in the UK will focus on the production of electric vehicles, while the production of fuel vehicles and hybrid models will be adjusted according to market demand. This strategy helps Chery better grasp market trends and meet the growing demand for electric vehicles.

In addition, Chery Automobile has also given full consideration to its pricing strategy in the British market. Reports indicate that Chery plans to offer vehicles at prices similar to those of Hyundai and Kia, rather than adopting a low-price strategy to squeeze out competitors. This move will help enhance Chery's brand image in the British market and establish its high-quality, cost-effective positioning.

Chery Automobile has achieved remarkable export results in the past year. According to statistics, Chery Automobile exported a total of 937,148 new cars in 2023, a year-on-year increase of 101.1%, ranking first in the export of Chinese brand passenger cars for 21 consecutive years. As of the end of 2023, Chery's global car users have exceeded 13 million, including 3.35 million overseas users. These achievements have laid a solid foundation for Chery Automobile to enter the British market.

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