Connecting value and peaceful events bring two-way gains to urban cultural tourism development

Recently, the 2023 Peace Elite National Competition Finals landed in Shantou City, Guangdong Province, and e-sports-themed Peace Fairs in Vientiane City and Haina Tiandi Business District are also in progress. Three months ago, the 2023 Peace Elite National Competition City Track Finals landed in Nanhai District, Foshan City.

According to reports, during the implementation of the city competition, the rich Lingnan lion dance culture of Nanhai, Foshan was deeply integrated, and the lion dance performance was performed in an innovative way, attracting caught the attention of many young gamers. The connection between Peace E-sports and urban cultural tourism has also given new "vitality" to local traditional intangible cultural heritage culture.

Embrace the e-sports industry Foshan Nanhai injects new momentum into the city's high-quality development

Introduce e-sports industry support policies, introduce and create e-sports brand events, and build the e-sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area Cluster area, development of new e-sports cultural and creative industries... In recent years, Nanhai District, Foshan City has made frequent moves in the fields of e-sports industry and digital economy industry. The e-sports industry has become a new engine to boost the modernization, digital transformation and upgrading of Nanhai's manufacturing industry, and inject new momentum into the city's high-quality development.

Data shows that in 2022, the number of e-sports users in my country will be approximately 488 million, with industry revenue of 144.503 billion yuan. The e-sports industry has become a typical digital cultural industry.

It is reported that in 2022, Foshan Nanhai District Culture, Radio, Television, Tourism and Sports Bureau and Peace Elite signed a three-year urban strategic cooperation agreement to conduct in-depth cooperation in the three major sectors of competitions, youth training camps, and urban cultural tourism promotion. The "Peace Elite Youth Training Camp" has been launched in Nanhai as the first official professional youth training camp, and top national events such as the "Peace Elite National Competition" and "Peace Elite New Power League S2 Season Finals" have been held in Nanhai.

Liang Huiyan, executive deputy director of the Propaganda Department of the Nanhai District Committee of Foshan City and director of the District Culture, Radio, Television, Tourism and Sports Bureau, said that the in-depth cooperation between Peace Elite and Nanhai has made "E-Sports Nanhai" Entering the horizons of domestic and even global e-sports players has also made the cultural tourism consumer market in Nanhai continue to be hot, effectively driving the growth of cultural tourism consumption in catering, accommodation, entertainment and other areas. The combination of e-sports and cultural tourism allows more tourists to stay and liven up their consumption. It also allows Nanhai's cultural tourism industry to break through the traditional business model and find a new window to the world, effectively boosting development confidence.

Empowering urban cultural tourism and peaceful e-sports provide space and potential for the extension of the cultural tourism industry

What does an offline e-sports event bring to urban cultural tourism? The most intuitive value is It is to stimulate surrounding catering, accommodation, and tourism consumption and promote the development of the real economy around the city. In addition to the above-mentioned boost to the urban economy, urban culture is also getting more "nutrition" from e-sports events.

When the Peace Elite City Competition is held in Nanhai, Foshan, the city culture will be presented to tens of millions of event viewers and a larger number of Peace Elites in an innovative form of interpretation, using humanistic characteristics and Cantonese cuisine as carriers. In front of elite players.

Just like in Nanhai, Foshan, where the lion dance culture is rich, the Peace Elite City Competition deeply integrates the Lingnan lion dance culture and uses innovative methods to perform wonderful lion dance performances, attracting the attention of many young gamers. , giving the local area a new "vitality" of traditional intangible cultural characteristics. Peace Esports also provides space and potential for the extension of the urban cultural tourism industry through user penetration in similar offline scenarios.

“Peace Elite E-Sports City Competition is using its own cases to prove that: Let e-Sports events help urban development and make the E-Sports industry more obvious. 'Positive externalities' are not just the responsibility of leading professional events, but the responsibility of the entire e-sports ecosystem. At the same time, it is also proving that it has become a 'new force' that can shoulder this responsibility." Peace Elite Said the tournament director.

Realize the value of connection and promote the two-way development of peaceful e-sports events and urban cultural tourism

According to reports, on June 2 this year, Foshan was successfully selected into the first batch of national youth development-oriented city construction pilot lists. This is a rare development opportunity for the South China Sea.

"Youth are the new force for high-quality development, and those who win the youth will win the future." E-sports is an emerging field that perfectly combines the hottest industry and culture. The development of the e-sports industry in Nanhai has not only attracted a large number of international and domestic young e-sports talents, but also provided richer amateur life experiences and consumption scenarios for the young people developing in Nanhai.

In this process, Peace Elite will also actively play the role of "connector" with the city's cultural tourism online and offline, assist the development of Foshan Nanhai's e-sports industry and the creation of e-sports business cards, and assist the modernization and digitalization of Nanhai's manufacturing industry. Transformation and upgrading will inject new momentum into high-quality urban development.

“We have already seen that the Asian Games version of Peace Elite has become one of the e-sports events in the Hangzhou Asian Games. As the social influence of Peace E-sports increases, we will also use city games to further popularize tactics. Competition not only allows the public to see the passion of e-sports, but also feels the 'sense of honor' of competition between different cities." The person in charge of the Peace Elite event said that the Peace Elite City Competition is an online and offline collaboration between Peace Elite and urban cultural tourism. "Connector", in the future, peace events will continue to empower cities in both directions, further broaden the ecological coverage of events, and realize their own connection value.

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