News on December 19th showed that Volkswagen was once full of ambitions, planning to shift its entire model line to electrification, carry out large-scale modernization reforms to interior design, and integrate minimalism into its design language. , boldly eliminating the physical buttons in the car and replacing them with a large central control touch screen. At the same time, the physical buttons on the steering wheel have also been replaced by touch capacitive buttons
However, this radical de-physical button design has been fiercely opposed by users. Many car owners complained that the operation is cumbersome and inconvenient to use, forcing Volkswagen has had to rethink its interior design strategy. According to the editor's understanding, as Volkswagen itself said, this move frustrated customers who should not have been frustrated
Volkswagen subsequently re-adopted The physical button design on the steering wheel hopes to restore its reputation. Current CEO Thomas Schaefer said that the keyless design has caused great harm to the brand
Recently, Volkswagen showed a new interior design language on its ID.2 concept car, which means that Its interior design will return to a more user-friendly style. A row of physical buttons and knobs are added below the center console of the ID.2 concept car to facilitate users to quickly control commonly used functions, such as air conditioning and volume. In addition, the car is also equipped with a central knob similar to BMW's iDrive system, further improving the convenience of operation. The design of these control buttons is also more tactile, and even uses a metal knurled texture, allowing the driver to easily operate without taking their eyes off the road
Although not all controls in the car have completely returned Physical buttons, but it's a big step in the right direction. Volkswagen's interior designer Darius Vortola confirmed that this concept car showcases a new design concept for all models of the Volkswagen brand, which is an improvement based on customer feedback
Volkswagen Chief Executive Thomas Schaeffer told Autocar earlier this year: "We will not drastically change the interior layout with each new model, but will continue to optimize the existing design to make it more suitable for the future. trends without sacrificing ease of use.” To rephrase: Volkswagen CEO Thomas Schaefer was interviewed by Autocar earlier this year and said: “We will not drastically change the interior layout with each new model launch, but will continue to optimize it. existing design to make it more in line with future trends while maintaining ease of use.”
Volkswagen’s interior design changes reflect trends that are being considered across the automotive industry. As touch technology continues to develop, many car manufacturers are initially keen to use touch screens as the main interaction method in the car. However, as users' aversion to this increases, more and more automobile companies are beginning to realize the importance of physical buttons and knobs
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