It is reported that the main station operation of Bilibili has welcomed a new manager Wang Zhikai, and the original person in charge Wang Yuyang will focus on live broadcasting

News from this site on November 29. According to the "LatePost" report, Bilibili (Station B) has recently completed a new round of personnel changes. The operation of the main site will be in charge of Wang Zhikai, who previously also managed Wang Yuyang, the main station and live broadcast operator, will focus on live broadcast.

According to reports, Wang Yuyang is the youngest post-90s executive at Station B. Before joining Station B in 2020, he was the founder and CEO of Daye Culture, an e-sports live broadcast brokerage service provider, and later managed the owner of Station B. Live broadcast center. After the adjustment in July last year, Wang Yuyang also served as the head of the main station operation center. The strategy of unified operation of live broadcast content and video content is called "click-to-direct integration" within Bilibili. One of the purposes is to open up the supply of video and live content, which not only encourages UP to start broadcasting, but also guides anchors After the broadcast starts, the playback will be synchronized to the main station.

Wang Zhikai is the co-founder and COO of Big Goose Culture, and was also Wang Yuyang’s colleague when he was working at Penguin Esports. In 2020, he joined Station B together as the general manager of the main station’s live broadcast center. In the second half of 2022, Wang Zhikai will be transferred to the "Star Project Department" to be responsible for the company's international business. Now that he has returned to the main station operations center, means that Wang Yuyang can focus more on increasing revenue from live broadcasts, but the coordination between the main station and live broadcasts may not be as smooth as before.

According to previous reports on this site, in the first half of this year,

Bilibili’s daily active users increased by 17% year-on-year to more than 95 million, while monthly active users reached 319 million, with daily active users accounting for 10% of monthly active users The ratio increased to 29.8% from 27.2% in the same period last year. In addition, the average daily usage time of users on Bilibili reached 95 minutes in the first half of this year, causing the total usage time of platform users to increase by 21% year-on-year.

The total daily average video views of Station B increased by 34% year-on-year in the first half of this year, reaching 4.1 billion. The average daily views of vertical short videos increased by 78% year-on-year, while the average daily views of long videos generated by professional users increased by 22% year-on-year.

In the first half of this year, the average daily active content creators at Station B The number and average monthly video submissions increased by 30% and 61% respectively year-on-year. More than 2.1 million creators earned income from various channels on Bilibili, a year-on-year increase of 41%.

As of the end of June 2023, the number of official members of Station B increased by 26% year-on-year to 214 million, and the 12-month retention rate remained stable at approximately 80%.

The number of major members is approximately 20.5 million, of which more than 80% are annual major members or automatically renewing members.

According to "LatePost", at an internal meeting at Station B in the middle of this year, CEO Chen Rui pointed out that "Station B still has the potential for user growth" and "must do a good job in user growth",

And put forward the goal of doubling the daily active users (DAU) of the main website’s mobile terminal on the current basis. However, Chen Rui did not give a clear implementation time for this plan.

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