U.S. Cyber ​​Monday breaks online sales record: Big sales on electronics, toys and more hit $12.4 billion

According to news from this site on November 28, data released by Adobe Analytics on Tuesday showed that U.S. consumers snapped up a variety of discounted products such as cosmetics, toys, and electronic products on Christmas Eve, generating US$12.4 billion (Notes from this site: A new record for online sales on Cyber ​​Monday (currently approximately 88.784 billion yuan).

Consumer spending on Cyber ​​Monday, the largest U.S. online shopping day, rose 9.6% this year compared with $11.3 billion last year, exceeding Adobe's initial forecast of a 6.1% increase.

Ahead of this critical shopping season, retailers such as Walmart and Macy's are cautious about the sales outlook because they worry about inflation squeezing consumers' budgets, but the period from Thanksgiving to Cyber ​​Monday The great discounts launched are bringing in the festive cheer.

On Cyber ​​Monday this year, discounts in the electronics category peaked at 31%, and discounts in the apparel category hit 23%, according to Adobe. Hot Wheels toys, PlayStation 5 and smart watches were the most popular items, but consumers also purchased a lot of items in categories such as jewelry, personal care products and furniture.

The value of merchandise purchased through buy now, pay later (BNPL) on Cyber ​​Monday reached a record $940 million, a 42.5% increase from last year, and BNPL usage reached an all-time high

Amazon said that during the "Black Friday" to "Cyber ​​Monday" shopping event (November 17-November 27), consumers around the world purchased more than 1 billion items on Amazon. Additionally, Amazon says new deals will be available every day through December 24.

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