Great Wall Motors reveals its strategy for the European market and establishes close cooperative relations with Germany, the UK and other countries

Great Wall Motors announced ambitious plans to enter the European market. In addition to the German and British markets it has already entered, Great Wall Motors is actively expanding its territory and plans to enter eight emerging European markets, including Italy, Spain, Portugal, the Netherlands, Belgium, Luxembourg, Austria and Switzerland

GWM, the overseas brand of Great Wall Motors, has started production and sales plans in Europe, and has begun to select sites to set up R&D centers. According to my understanding, in European countries such as Germany, the United Kingdom, Ireland and Sweden, GWM has established close cooperative relationships with local partners, and agreements with partners in other European markets are also under active preparation

In response to the EU's anti-subsidy investigation, Great Wall Motors submitted relevant response materials as early as October. At present, this investigation has little impact on Great Wall Motor's plan to expand into the European market.

Recently, Great Wall Motors launched the Wei Latte PHEV (WEY 03) in the European market, priced at 47,990 euros, 51,990 euros and 56,990 euros (approximately RMB 370,000, 400,000 and 44 million). This move marks a solid step taken by Great Wall Motors in the European market

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