During the 25th Hi-Tech Fair

China Electronics Technology Standardization Institute and

Shenzhen 8K Ultra HD Video Industry Collaboration Alliance

Official Release

"Shenzhen Yuanshi Industry White Paper (2023)"

Huawei Cloud River Map KooMap

"Shuyouxi Village-AR Cultural Business Travel"

"Yuan Universe Lantern Festival-Festival Avenue AR Business District"

"Refined Urban Governance-AR Inspection"

Three major cases were compiled

"Shenzhen Metaverse Industry White Paper (2023)" systematically combs the Shenzhen Metaverse industry chain, as well as relevant domestic and foreign industrial policies and the latest industry trends in the past year, and shares typical application cases of Shenzhen Metaverse. The drafting units include leading virtual reality companies, universities, industrial organizations, VR/AR National Inspection Center, Beacon Committee and other authoritative standard testing institutions, providing important reference for the formulation of relevant industrial policies.

"Shuyouxi Village" AR cultural business tourism, empowering XR marketing innovation

During the Huawei Developer Conference 2023 (Cloud), the Hetu KooMap "Shuyouxi Village" project organically combined real-life 3D reconstruction and AR technology to realize one-stop pre-tour (online cloud roaming) and in-tour (AR navigation) /check-in) The highly interactive digital conference experience after the tour integrates the conference agenda and Huawei Cloud business introduction in H5 mode, making the participant experience more convenient.

▲ "Shuyouxi Village" H5 interface

▲ "Shuyouxi Village" H5 interface

At the same time, Hetu KooMap also explored digital marketing and reached AR advertising cooperation with 10 customers, providing them with industry-leading services such as digital twin modeling, rendering and AR operation, expanding the scope of marketing. Expand the operational value of the digital space and continue to build innovative marketing scenarios.

▲Real scene of AR billboard for investment clients

▲AR walking navigation and check-in

▶Festival Avenue AR business district, creating a new landmark for XR consumption

During the 2023 Lantern Festival, the Futian District Political Bureau adhered to the orientation of helping business and benefiting the people, and combined with Hetu KooMap and traditional folk customs to create a new digital festival experience of AR Lantern Festival for Shenzhen citizens in the Festival Avenue area.

In the digital world, it brings citizens a variety of AR interactions such as "Cute Rabbit Photos", "Fuxing Parade", "Fun Lantern Riddles", "Happy Yuanbao", etc., and has also cooperated with several well-known cosmetics brands in shopping malls. Provide AR coupons with strong promotions. Consumers can click to collect them in the digital space and then go to the store to use them.

Based on Hetu KooMap's industry-leading AR map construction, spatial computing and other capabilities, it can continuously ensure an accurate, smooth and stable AR interactive experience for 12 hours to address challenges such as large spaces and difficult positioning of night scenes.

▲Festival Avenue AR Lantern Festival real scene

▲Real scene of receiving AR coupons on Festival Avenue

Through novel interaction methods and expression concepts, XR technology empowers traditional business districts to gain recognition and recognition from young groups more easily; it helps cultural tourism and the real economy break through time and space barriers, expression methods, reaching audience costs, and experience thresholds. Factors that are easily limited, such as conversion rate and viscosity, accelerate digital transformation. At the same time, the new interactive marketing based on AR integrates display, interaction, and verification to open up the shopping mall promotion link and form an efficient commercial closed loop.

▶AR inspection in Futian District creates a new scenario of refined urban governance

The "Futian District AR Inspection" project is a new exploration and practice in the field of refined urban governance by the Futian District Political Bureau and Hetu KooMap.

Grid staff can accurately locate and view detailed information such as the coding, activation and change time, responsible entity information, maintenance unit and location address of various urban components through their mobile phones, so as to implement timely repair reports, loss reports, early warnings and other measures. , effectively eliminate hidden safety hazards on the streets; when inspecting commercial buildings, you can learn about the situation of the companies settled in the building without entering the building, and quickly and efficiently check their qualifications, personnel, business situation, etc., and use your mobile phone to complete updates and records efficiently and conveniently.

▲AR city inspection scene

▲AR city inspection scene

Hetu KooMap AR inspection helps grassroots inspection personnel accurately and efficiently identify, warn and manage key issues and events within their jurisdiction.

Driven by the strategic direction of "Digital China", Huawei Cloud River Map KooMap will continue to improve spatiotemporal data production, spatiotemporal data integration and spatiotemporal data in the fields of digital government affairs, digital economy, digital society, digital culture and digital ecological civilization. The application enables three major service experiences, allowing technology to empower efficiency improvement and experience innovation in areas such as urban governance, culture, business, tourism, and community.

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