Douyin Mall's Double 11 phased battle report: 468 products' daily average GMV exceeded one million, and the deposit pre-sale effect was significant

According to news from this website on November 12, Douyin e-commerce announced the phased battle report of this year’s Double 11 promotion. During the Double 11 Goods Festival in Douyin Mall, the total exposure of official instant discount products reached 134.1 billion. The daily average GMV of deposit pre-sale products (total merchandise transactions: including the amount of unpaid orders) exceeded one million, reaching 468. Among them, the overall payment GMV of deposit pre-sale products was the same period of Double 11 last year. 1.6 times.

Super category daily gameplay superimposed on Douyin Mall’s triple discount “Official Instant Discount Category Full Discount Coupon Category Featured Game”, The total exposure reached 1.7 billion, and the GMV exceeded one million single products, a total of 147 .

Key product gameplay integrates platform billion-level traffic incentives and global position exposure and other resources, average daily exposure exceeds 900 million, cumulative GMV exceeds 10 million single products 192 , the cumulative GMV of 1,227 single products exceeded one million, and the average daily payment GMV of products increased by 269% compared with the normal period. Among the top-selling items of key products, the iPhone 15 mobile phone tops the list. The total number of products under the

Super Value Shopping Channel was 532 million, GMV exceeded one million for 902 items, and the payment GMV was 577% of the same period during last year’s Double 11.

The exposure of the low-price flash sale channel exceeded 300 million, and the overall order volume of the channel was 1510% of the same period during the Double 11 last year.

This site attaches the announced Double 11 battle report:

• Xiaomi Double 11 battle report: all channels The payment amount exceeded 22.4 billion yuan.

• Tmall Double 11 battle report: 402 brands, including 243 domestic brands, exceeded 100 million yuan, and more than 140 million new orders were placed in the third-tier and below-tier markets.

• Jingdong’s Double 11 battle report shows: Sales of more than 60 brands exceeded 1 billion yuan, and transaction volume, order volume and number of users have all reached new heights

• Iflytek Double 11 battle report shows that hardware sales increased by 126% year-on-year

• Douyin Mall Double 11 phased battle report: The average daily GMV of deposit pre-sale products broke There are 468 million-dollar items.

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