Helion joins forces with Alibaba Cloud and Accenture to discuss how to use responsible AI to advance health accessibility

[November 7, 2023, Shanghai] A multinational company with many well-known brands such as Calcium, Centrum, Sensodyne, Fenbid, Syncontac, Bactroban, Voltaren, Fusuliang, and Polyphenol. Consumer health company - Helion took advantage of the opportunity of the 6th China International Import Expo to successfully hold a roundtable discussion on "Artificial Intelligence Empowering Nutrition and Health" and joined hands with digital partners such as Alibaba Cloud and Accenture to discuss how the health industry can utilize the digital economy. The development opportunities of the times and empowering daily health with responsible AI.

Zhao Yun, Chief Technology Officer of Huawei Cloud, and Zhang Fei, Vice President of Tencent Cloud. These experts came together to discuss the development trends and challenges of digitalization and information technology in China. They agreed that China has made great progress in the field of digitalization, but still faces challenges in data security, privacy protection and technological innovation. At the same time, they also emphasized the importance of cooperation, hoping to strengthen cross-border cooperation and jointly promote the development of China's digitalization and information technology

Lu Shan, Managing Director and Head of Data and Artificial Intelligence of Accenture Greater China Technology Services Group, and Zhang Xinyi, General Counsel of Helion China

Promoting health accessibility through “digital innovation”

The digital economy has become one of the main engines driving China’s economic growth. The "14th Five-Year Plan for Digital Economy Development" clearly states that our country needs to continue to strengthen, improve and expand our country's digital economy. Helion believes that digitalization is the underlying logic of the future Chinese market, and everything from production, sales to operations can be opened up through data to enhance competitiveness. With the continuous development of the digital economy, artificial intelligence has been widely used in more and more fields. The recent explosive breakthroughs in generative artificial intelligence have attracted more attention from all walks of life, and the health industry is no exception. Song Yingqiao, Vice President of Alibaba Cloud International, pointed out in the roundtable discussion, “In many subdivided fields at home and abroad, such as nutrition and health, pharmaceutical research and development, medical devices, medical services, health management, and industry support, involving health care companies, universities, and new scientific research institutions. , technology companies, smart medical companies, etc. have begun to use large models to explore innovations. Information intelligence and industry knowledge question and answer large models for nutrition and health are also constantly emerging, further empowering industry innovation."

Despite tremendous advances in medicine, data, and technology, enjoying a healthy life every day remains out of reach for many people. In order to make it easier for more consumers to obtain health products, services and knowledge and realize self-health management, Helion not only integrates its deep understanding of human health and trustworthy science and technology into the products it creates, but also in China, Helion Ang has combined its core advantages with "digital innovation" capabilities to form a three-in-one competitive advantage. The customized nutrition platform Key Keyica displayed by Helion at this CIIE is a great example. This product combines consumer subjective data with objective data and analyzes the data based on the nutritional knowledge map specially developed by Helion. With the support of generative artificial intelligence large language model, this product can better understand consumers' questions and make more humanized content expressions based on the analyzed data

“The biggest innovation of the Helion Nutrition Knowledge Map is its ability to conduct comprehensive modeling and analysis based on 'people, lifestyles, nutrients, supplements and dietary health', providing more intelligent, exclusive, comprehensive health advice. It not only considers nutritional knowledge, but also pays attention to the user's overall lifestyle and health needs, and ultimately presents precise nutritional advice for each individual. In 2024, we will further apply artificial intelligence to empower 1-to-1 personalization Health guidance, combining our knowledge map in the field of nutrition and generative AI large models, allows our nutritionists to provide our consumers with one-to-one personalized nutrition advice in a more scientific, comprehensive and efficient manner to help consumers to better achieve healthy diet and nutrition management,” said Liu Bing, head of digitalization and information technology at Helion China. “As Chinese consumers’ awareness of active health management continues to increase and the market segmentation of the health industry becomes increasingly detailed, , Chinese consumers have more personalized and diversified demands for health products and services. In the future, we believe that digital services will play a more important role in the field of consumer health. Helion regards digital innovation as a key to its development in China The underlying driving force is to strengthen technology research and development and innovation, and improve the level and quality of digital services to meet the growing health needs of consumers."

Use "responsible AI" to protect daily health

The huge potential of artificial intelligence in health management will bring revolutionary changes to the health industry. However, when artificial intelligence, including generative artificial intelligence, is applied to actual business scenarios, it may constitute supervision. , regulatory and data challenges. This year's "Government Work Report" once again emphasizes the need to "improve digital economic governance." This not only requires participants from all walks of life to comply with relevant laws and regulations, but also requires them to conduct forward-looking thinking and layout considerations in the areas they focus on.

At the discussion, Lu Shan, managing director of Accenture Greater China Technology Services Division and director of data and artificial intelligence, said: “We believe that responsible artificial intelligence is an end-to-end enterprise that integrates design, construction and deployment. Practice, with clear principles to empower business, respect individuals and benefit society, so that every enterprise can be more confident and bold in applying artificial intelligence on a large scale. Accenture has and is promoting a responsible artificial intelligence framework to help enterprises Starting from the four levels of principles, governance and organization, risk, policy and control, technology and support, culture and training, we will make the popularization of artificial intelligence applications more responsible."

Helion believes that while using digitalization to promote business growth, it is necessary to adhere to the principle of "digital good", that is, to create value for consumers and create value for society as the criterion, make good use of data, and improve people's well-being. At this stage, Helion's "responsible digitalization" is reflected in three aspects: adhering to security and protecting user privacy; putting people first and efficiently empowering consumers' lives; and doing digital good to enhance society and people's well-being. Zhang Xinyi, general counsel of Helion China, said: “While exploring and promoting generative artificial intelligence, whether it is providers, participants or end users, we need to improve the underlying data model, algorithm logic, content compliance and information In key areas such as security, we should build an effective governance framework and cooperation rules between all parties to ensure the security and controllability of specific application scenarios."

As relevant laws continue to improve, we believe that various generative artificial intelligence ecosystems and application scenarios will continue to expand. Liu Bing, head of digitalization and information technology at Helion China, said: "Helion has always adhered to the concept of 'responsible digitalization' and will cooperate with more responsible partners in the future, putting people first and focusing on the mission of improving daily health. , to create value for users. We will use our excellent digital technology capabilities to promote product and service innovation, and truly empower consumers' daily health while ensuring safety and reliability."

About Helion

Haleon aims to become a global leader in consumer health, and its brands are trusted by hundreds of millions of consumers and professionals around the world. The group has more than 22,000 employees in 170 markets and is guided by its corporate mission to "put people first and improve everyday health." Helion's product portfolio covers five major categories: oral health, pain management, respiratory health, digestive health and nutritional health. Helion combines technology with its understanding of human health and is committed to creating classic daily health brands, including Calcium, Centrum, Sensodyne, Fenbid, Voltaren, Syncontech, Biotopan, and Auxiliary. Shuliang, Polident and other brands

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