Analysis of the current situation of the e-commerce and retail application market in China's Robotic Process Automation (RPA) industry in 2023. RPA applications in e-commerce and retail occupy the second place.

Major listed companies in the industry: Laiye Technology, Hongji, Daguan Data, Jinzhiwei, Yisaiqi, etc.

Core data of this article: Application proportion; market size; degree of recognition

1. RPA application scenarios in e-commerce and retail industries

The application of RPA has the following main scenarios in the e-commerce and retail fields: By liberating the process-based and regularized business labor force, the comprehensive cost of operation work is greatly reduced, thereby increasing the transaction rate

2. In the field of e-commerce and retail, Robotic Process Automation (RPA) ranks second in application proportion

There are a large number of process automation opportunities in e-commerce companies, so most RPA suppliers have corresponding customer base and market layout in the e-commerce field. Judging from the proportion of RPA application fields, RPA in China's e-commerce and retail fields will rank second in the overall market in 2022, accounting for approximately 10.4%.

In 2022, the RPA market size in e-commerce and retail will reach 3.7 billion yuan

According to the calculation of the proportion of RPA applications in the e-commerce and retail fields, from 2020 to 2022, the RPA market size in China's e-commerce and retail fields will continue to rise, reaching 370 million yuan in 2022.

Most customers in the e-commerce and retail fields have a positive attitude towards RPA

From the perspective of customer recognition in the e-commerce and retail fields, most customers have a positive attitude toward RPA in the e-commerce and retail fields (including high recognition, recognition, and general recognition), accounting for about 80% of the total customers. Among them, The proportion of customers who highly recognize RPA in the e-commerce and retail fields is only small, only 14%.

5. Summary of the current situation of the Robotic Process Automation (RPA) market in e-commerce and retail sectors

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