Amazon is testing an AI image generation tool

[Global Network Technology Comprehensive Report] According to news on October 26, Amazon announced that it is testing the launch of an artificial intelligence image generation tool, aiming to remove creative barriers and enable brands to create life-like images that can help improve advertising effectiveness. way image.

"The image generation function is easy to use and does not require any technical expertise." Amazon said that in the Amazon Advertising Console, advertisers only need to select products and click "Generate", and the tool can use artificial intelligence to generate functions. , delivers a set of lifestyle and brand-themed images based on product details in seconds.

Amazon CEO Andy Jassy said “every” team at the company is exploring and using generative artificial intelligence. "This will be at the heart of what we do and is a significant investment and focus for us."

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