Samsung continues to lead Xiaomi's rise: India's smartphone market dynamics

News on October 20, according to the latest data from market research organization Canalys, the Indian smartphone market is booming again in the third quarter of 2023, with shipments reaching 43 million units. Although it fell 3% year-on-year, the overall market environment Showing signs of improvement. Among the top five brands, four are Chinese brands, including Xiaomi and OPPO.

In the third quarter, Samsung still firmly occupied the market leadership position, with a market share of 18% and shipments of 7.9 million units. Xiaomi jumped to second place with shipments of 7.6 million units, mainly thanks to the release of affordable 5G phones. Followed by Vivo, which shipped 7.2 million units, while Realme and OPPO (excluding OnePlus) ranked in the top five with shipments of 5.8 million and 4.4 million units respectively.

According to the editor’s understanding, the Indian smartphone market saw high demand for 5G mobile phones in the entry-level market in the third quarter, and major manufacturers have launched 5G mobile phones for the mass market. At the same time, the market is gradually transitioning to smartphones supporting 5G technology, with brands such as Motorola stimulating sales by launching new affordable 5G phones. On the other hand, the high-end market also continues to experience strong growth, with Samsung’s S23 series and Apple’s iPhone 14. Older generation models such as iPhone 13 were launched at attractive prices during the holiday season, boosting market growth.

Canalys Senior Analyst Sanyam Chaurasia said: “Although the sales of the top five brands declined year-on-year, other brands performed well and stabilized the overall market shipments, mainly due to expanding channels and increasing product quantities, such as OnePlus, Infinix, Tecno and Motorola and other brands have achieved strong growth.”

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