The Chinese market is sluggish and iPhone 15 series sales data are not as good as iPhone 14

News on October 19, data released by market research organization Counterpoint showed that the new iPhone performed weakly in the Chinese market, but performed strongly in the US market.

According to preliminary data from Counterpoint, the performance of the iPhone in the Chinese market is not ideal. The sales volume of the iPhone 15 series 17 days after its launch in China is compared with that of the iPhone. 14 fell 4.5% over the same period. Specifically, the Pro Max version dropped by 14%, the Pro version dropped by 11%, and sales of the Plus version are currently unclear, while the standard version dropped by 8%.

Senior analyst Mengmeng Zhang pointed out: "iPhone The overall poor performance of the 15 series in China reflects lower overall spending by Chinese consumers. However, due to the reduced consumption time before the holiday, coupled with the Pro Insufficient supply of Max models (perhaps related to low consumer preference for blue models) may delay some demand until the fourth quarter. ”

In sharp contrast with the Chinese market, preliminary data from the US market shows that in the first nine days of the launch of iPhone 15, overall sales volume achieved double-digit growth, including basic models and Pro series ( Especially Pro Max) demand performance is solid.

Jeff Fieldhack, North American research director, said: "The new iPhone has performed well in the U.S. market for two consecutive weekends. iPhone The 15 series has received good market response overall, and we expect iPhone 11 and iPhone 12 users will become the main upgrade purchase group. Of course, this is just the first few weeks of sales, but it's a positive sign that could mitigate the impact of Apple's negative data in the Chinese market. ”

Previously, according to the latest data released by BCI, the sales of Huawei mobile phones in the Chinese market have grown rapidly, which is attributed to the release of the Mate 60 series. The sales share of Huawei mobile phones has increased from Mate Approximately 10% before the release of the 60 series increased to 19.4% for the W40 (i.e. October 2 to October 8), successfully surpassing Apple and occupying the first place in the domestic market.

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