Huawei rises, Apple sales decline: changes in China's smartphone market

According to the latest analyst report, Huawei’s Mate60 series mobile phones have caused a sensation in the Chinese market and have had a significant impact on the sales of Apple mobile phones. Due to the dual pressures of the rise of competitors such as Huawei and weak market demand, sales of Apple's new iPhone in the Chinese market are lower than those of its predecessor. Analysts generally believe that this trend may lead Huawei to surpass Apple next year

#According to a report from the US Consumer News and Business Channel (CNBC) on October 16, financial services companies Analysts at Jefferies pointed out that China's smartphone market has shown positive year-on-year sales growth, mainly due to double-digit growth in devices from brands such as Huawei, Xiaomi and Honor. At the same time, Apple's iPhone sales have experienced a sharp double-digit decline, and its year-on-year sales growth has been negative since the release of the iPhone 15 series. Therefore, Huawei successfully surpassed Apple and became the number one market share in China.

According to estimates by Jefferies analysts, Huawei’s total sales in the Chinese market have surpassed Apple. This trend indicates that next year’s iPhone may Will lose to Huawei. They stated in the report, "We believe that weak market demand in China will ultimately lead to lower-than-expected global shipments of iPhone 15 in 2023."

Huawei releases Mate60 After the series of mobile phones, its share in the domestic market grew rapidly. According to statistics based on "weeks", Huawei's mobile phone sales have shown rapid growth in the past four weeks, with year-on-year growth rates of W37-W40 reaching 91%, 46%, 83% and 95% respectively. Huawei's market share has also increased from about 10% before the release of the Mate60 series to 19.4% for the W40 (October 2-October 8), successfully ascending to the leading position in the domestic market

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