Competition in China's high-end mobile phone market is fierce: iPhone 15 series may lose its dominance

News on September 14th: Recently, a report released by market research organization IDC pointed out that China’s high-end mobile phone market will usher in a new competitive landscape. As Android phone makers continue to increase investment in flagship products, Apple’s iPhone The 15 series may face more intense competition and is expected to change Apple's dominance in China's high-end mobile phone market (unit price above US$600) in the past few years.

According to IDC, in recent years, China's Android phone manufacturers have been working hard to enter the high-end market, increasing investment in research and development, and conducting in-depth cooperation with the supply chain to launch A series of customized and differentiated solutions. These moves have led to Apple’s share of China’s high-end market gradually decreasing

Guo Tianxiang, senior analyst at IDC China, said: “With the return of Huawei and the rise of other domestic Android phone manufacturers in the high-end market, Apple will face Greater competitive pressure." Currently, although it will take time for the smartphone industry to recover, the industry landscape may usher in a new competitive landscape.

According to the editor’s understanding, Huawei’s latest flagship Mate60 series will be officially released at the end of August and early September, while Apple’s iPhone 15 series will be released on September 13. Unveiled at the autumn new product launch conference. In addition, Huawei also plans to hold a new product launch conference on September 25, and is expected to launch a series of new products and new technologies. Therefore, September this year will become the most eye-catching month in the digital industry. The new competitive landscape also makes consumers look forward to more innovative and unusual products

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