The car has transformed into a "mobile game arcade". Is it what users need, or is it because the manufacturer failed to do it right?
On June 11, 2021, Musk showed the actual game screen of "Cyberpunk 2077" through the 17-inch in-car screen at the Model S Plaid delivery ceremony
In the era of software-defined cars, it is not uncommon to achieve such a thing. However, there is a prerequisite behind this - the Model S Plaid at that time was equipped with AMD Navi 23 GPU core, equipped with 8GB GDDR6 video memory, and the overall performance specifications were not much different from Sony PS5
Musk said at the press conference We are proud to announce that Tesla Model S Plaid is the best, fastest, safest and most sustainable car, with a car chip that has the performance of a Sony PS5 game console. In addition to "Cyberpunk 2077", Tesla Model S Plaid also supports running AAA masterpieces such as "The Witcher 3", successfully moving the game console into the car
In the subsequent Model S and Model The Steam mall function has been added to the OTA upgrade of the X model. As long as the game has passed the certification of Steam Deck, it can be played smoothly on the in-car system
Although Xiaotong has not personally experienced the magical game functions of these two million-dollar trams, he has experienced it in Tesla I also tried the feeling of in-car gaming on my Model Y. Compared with Model S / The picture is taken by Danshatong)
My deepest impression is a Tesla-customized racing game built into Model Y - "ATV Racing 2". Different from the mobile version, the car version can achieve a more immersive experience through linkage of the steering wheel, accelerator and brake, and also saves the cost of purchasing simulated racing seats
From an entertainment perspective, tilt your head to watch There is no problem with the gameplay of the car
(picture from Tesla)
Denza N7 and N8 have been hotly discussed recently. The former’s display car comes with “Real Racing 3”, while the latter can be purchased with a game package for 16,800 yuan, allowing you to play mobile games using the car’s console and steering wheel.
"Computing power "Excess" car chips,
need games to reflect performance
(Picture from LOTUS NYO )
Putting aside games, the usage scenarios of car and machine mainly focus on navigation, 360 observation system, video, listening to music and other entertainment functions. The threshold for using these functions is not high. The role of high-performance car-grade chips is to provide faster response speed and smooth sliding experience. At present, whether it is the mainstream Qualcomm 8155 or the AMD chipset as powerful as PS5, there is not much difference in the scenarios they mainly deal with
Similar to the world's first HYPER OS cockpit operation created by LOTUS NYO and rendered in real time by the UNREAL engine system, it has a more cool and intuitive 3D modeling scene, the rendering pressure is more complex, and the hardware performance requirements are higher than those of conventional car systems. (Picture from LOTUS NYO)
Lynk & Co 08 has been launched, and the Flyme Auto system it is equipped with also has Real-time rendering capabilities. In order to demonstrate the powerful performance of the in-car entertainment system, manufacturers have made a lot of efforts in this area
When a car salesman introduced a new car to me, he explained that the current car chip performance is very strong, so game functions have been added to fully utilize the performance of the car
Xiaotong is not a new car Looking at the car is based on the demand for games, but from a manufacturer's perspective, it is understandable to provide games to highlight the performance of the car's chip. After all, apart from games, there seems to be no other way to directly display the performance of the chip
By the way, AnTuTu’s benchmarking business has also extended to the automotive field. In the future, it will not only be used for games Performance measures the performance of the car and machine, and more intuitive data such as running scores are reflected in front of consumers. The emergence of benchmarking software has also been recognized by Qualcomm, and the new HiPhi Y model was used to score the first shot, with the highest score reaching 756,000 points.
And with the support of various Bluetooth controllers and expansion interfaces, the in-car gaming ecosystem has gradually improved, and the experience of playing games in the car is not much worse than at home. Moreover, car companies have also provided various ways to experience games. There are currently about three "factions". One is the "host faction" where Tesla introduces the Steam mall; the other is BYD's installation of third-party software/optional game kits. There is the "large Android game faction"; there is also the "screen projection faction" represented by Li Auto.
On the other hand, electric vehicles use circuit transmission and abandon the traditional mechanical transmission structure, allowing "decoupling" between the steering wheel and the steering mechanism. This means that when you are racing intensely in a stationary electric car, the steering mechanism of the chassis is not affected by the turning of the steering wheel. This will not only avoid safety hazards caused by misoperation, but also make it more reasonable to play racing games in the car
In short, the emergence of in-car game services is not meaningless. Just like today's smartphones, the upper limit of new energy vehicle functions depends on software, and hardware has already paved the way for all this. Whether it makes sense or not, it's here to stay
Xiaotong believes that in-car gaming services are not functions added by manufacturers specifically to create scenes. Games are part of infotainment. The hardware technology of new energy vehicles itself has inherent advantages. The only difficulty lies in adapting software resources
As a user, in addition to some models being able to voluntarily give up options and reduce costs, using Whether you use it or not does not affect our overall evaluation of a car. In this consumption context of “both want and want”, consumers certainly hope that manufacturers will have everything they need in terms of functions.
Whether I use it or not is my business, whether you own it or not is yours thing, I believe this is a measure of consumption for many people
The significance of cars to people has long gone beyond being a means of transportation, but has created more needs for a sense of space. The current automobile industry promotes product development and production based on user needs. If no one likes it, why would manufacturers go to the trouble of adding a "refrigerator and large color TV" to an SUV?
The concept of "big flat layer on wheels" seems to have been implanted in consumers' minds for a long time. In other words, they prefer the car to be their other "home". The rich in-vehicle ecology has greatly increased people’s willingness and time to stay in the car. Miracle, head of Li Auto’s application ecosystem business, said that the usage rate of Li Auto’s co-pilot application exceeds 65%.
According to Li Auto’s official data, in 2021, Li ONE car owners will drive in the car on average every week The time spent on "staying in the car but not driving (shifting P and not turning off the power)" reached 4.4 hours. Some car owners also said that in addition to travel time, they stay in the car for about 5-6 hours a week, including charging, waiting for people, and even stay in the car for 10-20 minutes after arriving home
Future Within a few years, the average length of vehicle dwell time is expected to continue to increase. Xiaotong can't imagine how much more time people will stay in the car if the vehicle can provide various games and entertainment.
After the "mobile movie theater", new energy vehicles may be dubbed The title of "Mobile Game Hall". I used to think Tesla’s idea was unrealistic, but now it seems that my vision is indeed too narrow
This content comes from the WeChat public account: Dianchetong (ID: dianchetong233), the author For the Tea Governor Shopkeeper
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