Convenient payment in the car: Hyundai Motor will launch 'Hyundai Pay' in 2024

According to news on September 7, Hyundai Motor recently announced that it will launch a service called "Hyundai Payment" in 2024. Pay)'s new function provides car owners with a more convenient parking payment experience. This feature will be installed in the car-machine system of the 2024 Hyundai Kona car for the first time, and at least nine more models will receive this feature through OTA or regular updates in the future.

It is reported that "Modern Payment" will be integrated with Hyundai's Blue link Plus connected car services combined. Car owners only need to bind their bank cards to the car system, and they can easily pay for parking through the car screen in supported parking lots. Officials emphasized that car owners' personal information will be highly protected, using tokenization technology to replace bank card account information with unique digital identifiers. Supported parking lots will be able to record parking information by accessing the car owner's token, thereby generating an accurate bill when the car owner leaves the lot.

This move marks Hyundai Motor’s active exploration of the potential in the field of in-car payment. However, General Motors has previously launched the payment application Marketplace on its own car machines in an attempt to allow customers to conveniently purchase services such as gasoline, coffee, parking, and restaurant reservations. However, General Motors announced last year that it was shutting down the app, reminding automakers of the importance of continually improving and adapting to market demands.

Hyundai Motor said they are confident in the prospects of "Hyundai Payment" and plan to further expand its application areas to provide more convenient in-car payment options and bring smarter and more convenient travel to car owners experience.

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