Taobao Wenqi is about to launch a large-model AI application, and internal testing is in progress

Editor/Li Yan

Yilan Business has received news that the large-model native AI application "Taobao Question" is undergoing internal testing.

Judging from the disclosed information, Taobao Wenqi has brought stronger interactive forms, more efficient e-commerce experience, and more application scenarios.

First of all, Taobao’s biggest upgrade point is interaction. By implementing the question-and-answer function to conduct "AI dialogue" communication with consumers, it provides a wider range of application scenario capabilities. At the same time, the command function uses AI to supplement "search terms" to help consumers describe their needs more accurately, thereby making accurate product recommendations. (As shown in Figure 1 below)

Figure 1: Questions from internal beta users

Secondly, Taobao Wenvoi, which is native to large models, has a higher e-commerce conversion rate. According to consumers who participated in the internal testing, Taobao Asking can not only provide text and video content including product advantages, usage scenario descriptions, etc. At the same time, large model training allows Taobao to better understand consumers’ natural language, and can gradually help consumers clarify their vague and complex e-commerce shopping needs. The ab test shows that compared with existing e-commerce search recommendations, Taobao Asking has significantly increased users’ purchase intention and has a higher e-commerce conversion rate. (As shown in Figure 2 below)

Figure 2: Comparison between existing search patterns and Taobao QQ

Finally, Taobao Asking will have more consumer application scenarios. For example, when consumers ask questions about travel, Taobao QQ can provide itinerary suggestions (content consumption), travel equipment (commodity consumption), destination hotels, tickets, travel transportation (travel consumption) and other cross-category and cross-field one-stop services. solution. (See Figure 3)

Relevant people told Yilan Business Introduction: "This is equivalent to adding artificial intelligence to Taobao app, and the application field will go far beyond e-commerce." According to the current internal test data feedback, Taobao Ask questions in daily consumption, Good experience and user satisfaction have been achieved in information search and creative content generation. (See Figure 3 below)

Figure 3: Test chart provided by internal beta users

Previously, the newly established Taobao Tmall Group stated that it planned to realize the comprehensive intelligence of merchant operation tools in the next five years to create new user products and services in the AI ​​era. In the following months, the Taobao AI Ecological Partner Program and Taobao Wenqun were launched one after another. According to reports, Taobao will also launch a series of merchant-side AI tools in the future, and Taobao will become the largest application position of generative AI in the future.

Successful AI applications require both users and application scenarios. Taobao, which has accumulated rich application scenarios, provides a large enough place for generative AI to be used. Industry insiders believe that the deep integration of Taobao and AIGC will undoubtedly expand the space for business imagination. Although Taobao Ask is still in the internal testing stage, with the rapid iteration of algorithms and technology, Taobao Ask will soon be fully promoted, and by then AIGC will fully penetrate into the daily lives of 1 billion consumers.

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