It is reported that Google is updating its Android brand logo: the robot will be 3D and the font will be more compact and rounded

Source: IT Home

According to foreign media 9to5Google, Google is currently quietly updating its Android brand logo. It is reported that Google's "this rebranding is not as eye-catching as in 2019", but the new brand logo is expected to be launched on October 4 Displayed at the Pixel 8 launch event.

▲ New version of Android brand logo

IT House learned after inquiries that this brand identity update mainly includes two major contents, namely adjusting the Android robot Logo and improving the "android" font:

In terms of adjusting the Android robot logo, Google changed the original robot icon to a "3D-style avatar icon." Google claimed that this move was to facilitate "the transition between digital and real environments."

▲ New version of Android brand logo, "Android Robot" 3D

▲ Android brand identity today (2019 version)

In terms of improving the "android" font, Google changed the capitalization of the first letter of "android" to "Android", changed the font thickness to a "slightly thinner" version, and also slightly narrowed the font spacing.

▲ New version of Android font

Jason Fournier, Director of Android Consumer Brand Management, stated, “We believe that our brand system and the way we present Android to the world should reflect Android’s core ethos of openness, iteration, and inclusion, which is why we’re sharing our visual identity updates. reasons, it better represents our Android community - and the content is really interesting."

Google mentioned that the updated branding and new three-dimensional logo will begin to appear on Android devices and "elsewhere" this year, and more instructions for the newly designed Android brand logo are also expected to appear on the Pixel 8 next month. press conference.

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